Every Breath You Take|海报/平面|广告营销案例【ADGuider广告指南】

你的每一次呼吸

案例简介：ScriptInEnglish 电台现场 45 ”客户端: 91 摇滚电台。“你的每一次呼吸” 一个男人，用低沉的声音和威胁性的语调，完全精神病地开始说话。他说的话和你每次被警察呼吸的歌词完全一样。这个人的解释把它带到了精神病和不健康的水平。男人: “你的每一次呼吸，你的每一步，你的每一步看着你哦，难道你看不到你属于我吗？在概念短语进入之前,我们听到一些和弦，指的是演奏的歌曲。然后我们听到播音员用严肃而缓慢的声音。播音员: 如果以前是你的歌现在播放不同的曲调，你可能生活在虐待关系中。报告: 拨打 180。91rock.com.br EntrySummary 尽管家庭暴力是一个世界性问题，但巴西每年有 200万妇女受到家庭暴力的影响。一个远远超出身体暴力的问题，这些虐待关系的人质，也每天都遭受性暴力、心理暴力和言语暴力。加上几乎一半的女性受害者没有报告侵略者。为了提高对这个问题的认识，91 摇滚电台发起了一场以 “当你的音乐歌曲有另一种意义” 为主题的电台广告活动。这些广播电台的目的是帮助女性确定她们是否生活在通常被视为正常和最重要的有毒关系中: 鼓励她们报告。简要解释警察歌曲的每一次呼吸都是一个男人以一种完全威胁和压迫的方式说出来的，表现出了一个男人跟踪和骚扰一个女人的行为。在现场的最后，概念短语解释了为什么那个人如此令人毛骨悚然和不安: “如果你以前的歌现在播放了不同的曲调，你可能正在过着虐待的关系。报告: 拨打 180 ”。

你的每一次呼吸

案例简介：ScriptInEnglish Radio Spot 45” Client: 91 Rock Radio. “Every Breath You Take” A man, in a low voice and threatening intonation, totally psychotic starts to speak. The words he is saying are exactly the same as the lyrics of the song Every Breath You Take by The Police. The man's interpretation takes it to a psychotic and unhealthy level. Man: “Every breath you take Every move you make Every bond you break Every step you take I'll be watching you Every single day Every word you say Every game you play Every night you stay I'll be watching you Oh can't you see You belong to me” At the end, before the concept phrase enters, we hear some chords that refer to the song that was played. Then we hear the announcer in a serious and slow voice. Announcer: If what used to be your song plays now a different tune you may be living an abusive relationship. Report: Call 180. 91rock.com.br EntrySummary Despite being a worldwide problem, domestic violence affects two million women in Brazil each year. An issue that goes far beyond physical violence, these hostages of abusive relationships, also suffer daily from sexual, psychological and verbal violence. Plus almost half the female victims do not report the aggressor. To raise awareness about this problem 91 Rock Radio has launched a campaign of radio spots with the theme "When your music songs has another meaning". The purpose of these radio spots was to help women identify if they are living a toxic relationship that is often viewed as normal and the most important: encourage them to report it. BriefExplanation The verses of The Police's song Every Breath You Take are spoken by a man in a totally threatening and oppressive way, showing exactly the same behavior a man who stalks and harrases a woman would have. At the end of the spot, the concept phrase explains why that man is so creepy and disturbed: "If what used to be your song plays now a different tune you may be living an abusive relationship. Report: Call 180".