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Abarth-快速的爱情 (日期 1)
案例简介：“快看爱情”-6.7 秒内快速约会 研究发现，给人留下第一印象大约需要 7 秒，紧凑型意大利赛车阿巴特 595 competitzione 在 100 秒内从 0-6.7 公里/小时加速。 把这两个事实放在一起，萨奇和萨奇斯德哥尔摩创造了阿巴特的最新运动; 快速的爱。在约会史上最快的约会中，这个约会实验以单身女孩洛娃在阿巴特 595 竞赛的后座上快速约会五名候选人为特色, 由专业赛车司机 Joakim Darbom 驱动。 两部网络电影中的第一部展示了洛娃和候选人试图在 100 秒内以 0-6.7 公里/小时的速度连接。在第二次约会中，洛娃和两位候选人一起度过了一段美好的时光，而 Joakim Darbom 在赛道上把跑车推向了极限。 “通过“ 快速看得见的爱 ”活动，萨奇和萨奇 · 斯德哥尔摩成功地以清晰但有趣的方式抓住了阿巴特品牌的关键因素，即激情和表现, 阿巴特瑞典的品牌参与经理西蒙娜 · 拉扎林说。 参与《快视恋》的模特是性能版 Abarth 595 competzione，拥有 1.4 T-Jet urbo 发动机和 180hp。 该活动现在在 Facebook 上直播。
Abarth-快速的爱情 (日期 1)
案例简介：“Love At Fast Sight” - speed dating in 6.7 seconds Studies have found that it takes approximately 7 seconds to make a first impression and the compact Italian race car Abarth 595 Competizione accelerates from 0-100 km/h in 6.7 seconds. Putting these two facts together, Saatchi & Saatchi Stockholm has created Abarth’s latest campaign; Love At Fast Sight. In what probably is the fastest rendezvous in dating history, this dating experiment features single girl Lova speed-dating five candidates in the back seat of an Abarth 595 Competizione, driven by professional race car driver Joakim Darbom. The first of two web films shows Lova and the candidates trying to connect as the Abarth does 0-100 km/h in 6.7 seconds. On the second date, Lova get some quality time with the two chosen candidates while Joakim Darbom put the sports car to its limits around the race track. “With the “Love at Fast Sight” campaign Saatchi & Saatchi Stockholm has succeeded to catch the key factors of the Abarth brand, which are passion and performance, in a clear but playful way,” says Simone Lazzarin, Brand Engagement Manager at Abarth Sweden. The model that participates in Love at Fast Sight is the performance version Abarth 595 Competizione with 1.4 T-Jet urbo engine and 180hp. The campaign is now live on Facebook.
Abarth - Love At Fast Sight (Date 1)
案例简介：“快看爱情”-6.7 秒内快速约会 研究发现，给人留下第一印象大约需要 7 秒，紧凑型意大利赛车阿巴特 595 competitzione 在 100 秒内从 0-6.7 公里/小时加速。 把这两个事实放在一起，萨奇和萨奇斯德哥尔摩创造了阿巴特的最新运动; 快速的爱。在约会史上最快的约会中，这个约会实验以单身女孩洛娃在阿巴特 595 竞赛的后座上快速约会五名候选人为特色, 由专业赛车司机 Joakim Darbom 驱动。 两部网络电影中的第一部展示了洛娃和候选人试图在 100 秒内以 0-6.7 公里/小时的速度连接。在第二次约会中，洛娃和两位候选人一起度过了一段美好的时光，而 Joakim Darbom 在赛道上把跑车推向了极限。 “通过“ 快速看得见的爱 ”活动，萨奇和萨奇 · 斯德哥尔摩成功地以清晰但有趣的方式抓住了阿巴特品牌的关键因素，即激情和表现, 阿巴特瑞典的品牌参与经理西蒙娜 · 拉扎林说。 参与《快视恋》的模特是性能版 Abarth 595 competzione，拥有 1.4 T-Jet urbo 发动机和 180hp。 该活动现在在 Facebook 上直播。
Abarth - Love At Fast Sight (Date 1)
案例简介：“Love At Fast Sight” - speed dating in 6.7 seconds Studies have found that it takes approximately 7 seconds to make a first impression and the compact Italian race car Abarth 595 Competizione accelerates from 0-100 km/h in 6.7 seconds. Putting these two facts together, Saatchi & Saatchi Stockholm has created Abarth’s latest campaign; Love At Fast Sight. In what probably is the fastest rendezvous in dating history, this dating experiment features single girl Lova speed-dating five candidates in the back seat of an Abarth 595 Competizione, driven by professional race car driver Joakim Darbom. The first of two web films shows Lova and the candidates trying to connect as the Abarth does 0-100 km/h in 6.7 seconds. On the second date, Lova get some quality time with the two chosen candidates while Joakim Darbom put the sports car to its limits around the race track. “With the “Love at Fast Sight” campaign Saatchi & Saatchi Stockholm has succeeded to catch the key factors of the Abarth brand, which are passion and performance, in a clear but playful way,” says Simone Lazzarin, Brand Engagement Manager at Abarth Sweden. The model that participates in Love at Fast Sight is the performance version Abarth 595 Competizione with 1.4 T-Jet urbo engine and 180hp. The campaign is now live on Facebook.
Abarth-快速的爱情 (日期 1)
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Abarth - Love At Fast Sight (Date 1)
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