BHF - Angina Monologues|海报/平面|广告营销案例【ADGuider广告指南】

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BHF-心绞痛独白

案例简介：冠心病是英国女性的最大杀手，然而乳腺癌被视为更大的健康威胁。女性经常被健康恐慌淹没 -- 但是如果我们可以通过选择让她们参与这个不愉快的事实呢？我们招募了由维多利亚 · 伍德领导的全国最有趣的女性，并创作了《心绞痛独白》，这是一个喜剧节目和特别电视活动，旨在提高女性对心脏病的认识。这一巨大成功的事件见证了维多利亚 · 伍德因参与《心绞痛独白》而在享有盛誉的 2011 届英国喜剧大奖中获得 “最佳女喜剧演员”。

BHF-心绞痛独白

案例简介：Coronary heart disease is the biggest killer of women in the UK, yet breast cancer is seen as a bigger health threat. Women are constantly inundated by health scares – but what if we could make them engage with this unpleasant truth, by choice? We enrolled the nation’s funniest women, led by Victoria Wood, and created ‘The Angina Monologues’, a comedy show and special TV event to raise awareness of heart disease amongst women. This hugely successful event saw Victoria Wood win ‘Best Female Comedian’ at the prestigious 2011 British Comedy Awards for her involvement in ‘The Angina Monologues’.