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# Giveher5
案例简介：执行 2017年3月5日，马利尼小姐因为经期而下线，# giveher5。她的博客、脸谱网、推特、谷歌 + 和 Instagram 上的 728万粉丝被蒙在鼓里，很快就有数千人下线。和谈话爆炸。“你的时代完全停止生活是一种倒退。” 他们回到网上分享电影，揭示: 这对 4亿印度女性来说是现实。在 www.giveher5.org 上，只有 2.5 美元的 will # GiveHer5。社交媒体帖子创造了意识，信息传递到家里。捐赠开始涌入。3月18日: 主要电视网络 Zee，志愿者播放我们的电影。通过国家电视，运动雪球。3 月结束时，印度最大的影响者承诺给予 5。他们的在线追随者: Barkha Dutt: 1215万 Varun Dhawan: 1510万 Dia Mirza: 789万 Arjun Kapoor: 1561万 # GiveHer5 现在可以到达世界各地的数百万人。 结果 发射后 24 小时内: 收集了 140万笔捐款。涵盖 40,000 天。捐赠遍及印度、纽约、伦敦、澳大利亚、法国、瑞士和世界各地。印度最大的电视网络 Zee 自愿在主要频道播放我们的电影。印度领先的主播 Barkha Dutt宝莱坞最大的演员，瓦伦 · 达万，阿琼 · 卡普尔，拉胡尔 · 卡纳。前亚太小姐和顶级推特影响者 Dia Mirza。只是一些承诺给予 # giveher5 的人。所有珍贵的媒体都赢得了，给了当下动力。各地的妇女都前来帮助。男人们走上前去跑马拉松来筹集资金。印度最大的大都市的咖啡馆主动提出张贴我们的海报。主要的女权主义出版物、新闻频道、广告出版物，报道了这场运动，打破了对月经禁忌的沉默。在短短一个月内: 达到 12亿人。740万个女孩已经回到学校了。这只是竞选的开始。 概要 印度有一场无人谈论的危机: 每月有 4亿名农村妇女错过 5 天。仅仅因为他们的时期。日子加起来。15 岁，5 个女孩中有 1 个辍学。35 岁，他们已经错过了 3.9 年的生活。没有地方可以改变 -- 40% 的学校甚至没有一个实用的厕所，没有负担得起的月经保护。(几乎 20% 的人买得起一次性垫子。) 更令人震惊的是，88% 的人使用火山灰/沙子来吸收。再加上尴尬和社会耻辱。大多数城市妇女认为理所当然的是农村妇女的噩梦。Saafkins 创造了一个解决方案来纠正这种不平衡。只需 2.5 美元。12 小时，抗菌，可重复使用的月经保护。12 小时的保护，这样她就不用担心污渍或需要更换的地方。可重复使用，所以它可以持续她整整一年。Saafkins 想每月给数百万 5 天的时间，让数百万女孩重返学校。所以整整一代女性都可以实现她们的梦想。所以印度女性终于可以进步了。我们庞大的任务: 提高认识，让城市妇女 (印度和全国) 参与众筹 Saafkins。因为如果我们给她 Saafkins，我们会给她 5 天前的 “那些”。期间。 战略 我们希望 # GiveHer5 是一场完全由女孩力量推动的运动。城市特权阶层聚集在一起帮助弱势群体。但是印度城市对这个问题的严重性一无所知。或者有一个问题。对他们来说，今天的女人被如此简单的事情阻碍是不可想象的。为了挖掘姐妹精神，我们需要以一种女性可以认同的方式来提出这个问题。我们选择了一个城市女性最活跃的平台 -- 社交媒体。然后，一个受欢迎的图标紧随其后 -- 马利尼小姐。因为她的经期，她完全消失了。成千上万像她这样的人跟着。一旦回来，他们分享电影/帖子来教育; 提名朋友来传播这个消息。信息很简单: 2.5 美元改变了一个女孩的生活。一切都回到 www.giveher5.org 来推动捐赠。给她 Saafkins。到 # giveher5。 BriefWithProjectedOutcomes 在印度农村，“时期” 是一个肮脏的词。一个女人在她的时代 -- 不纯洁，不可触摸，被诅咒。他们不允许给植物浇水，洗头发。和其他人睡在同一个房间里。或者进入宗教空间，厨房 (他们的触摸会腐烂食物!) 南印度社区甚至有一个词给他们 -- “vellila” (翻译: 外部)。印度最受尊敬的寺庙萨巴里玛拉仍然对 10-55 岁的女性有古老的禁令。“因为他们不能在月经期间保持 '纯洁'。” 当法律反对时，它很快就被掩盖了。最可怕的事实是: 这些都是社会规范。经期羞辱阻碍了关于月经卫生的必要对话。缺乏负担得起的保护，以及文化上根深蒂固的隔离做法，意味着超过 4亿的农村妇女被迫每月错过 5 天。只是因为他们。作为女性，印度的女性落后了。我们希望在城市优势，帮助弥补差距。只有 2.5 $。与 Saafkins-月-hoUr，抗菌，可重复使用的月经保护。因此 # GiveHer5 诞生了。由城市妇女为农村妇女提供动力的众筹倡议。一个给农村妇女提供她们需要的月经保护的平台。一个让她月经恢复 5 天的运动消失了。
# Giveher5
案例简介：Execution On 5th March 2017, Miss Malini goes offline because of her period, with #GiveHer5. Her 7.28 million followers across her blog, Facebook, Twitter, Google+ and Instagram are left in the dark.Soon thousands go offline. And conversation explodes. “It’s regressive for your period to stop life completely.” They come back online to share films that reveal: this is a reality for 400 million women in India. Just 2.5$ will #GiveHer5 of those days back on www.giveher5.org. Social media posts create awareness, and the message reaches home. Donations start pouring in. March 18th: Major TV network Zee, volunteers to air our films.Through national TV, the movement snowballs. March end, India’s biggest influencers have pledged to #GiveHer5. Their online following: Barkha Dutt: 12.15 million Varun Dhawan: 15.1 million Dia Mirza: 7.89 million Arjun Kapoor: 15.61 million #GiveHer5 can now reach millions across the world. Outcome Within 24 hours of launch: 1.4 million donations collected. 40,000 period days covered. Donations across India, New York, London, Australia, France, Swizterland, and well, everywhere. India’s biggest TV network, Zee, volunteered to air our films on major channels. India’s leading anchor, Barkha Dutt. Bollywood’s biggest actors, Varun Dhawan, Arjun Kapoor, Rahul Khanna. Former Miss Asia Pacific and top Twitter influencer, Dia Mirza. Just some of the people who have pledged to #GiveHer5. All precious earned media, giving the moment momentum. Women everywhere came forward to help. Men stepped up and ran marathons to raise funds. Cafes across India’s biggest metropolitans offered to put up our posters. Major feminist publications, news channels, advertising publications, covered the campaign, breaking the silence on menstruation taboos. In just a month: 1.2 billion people reached. 7.4 million girls already back in school. And this is just the start of the campaign. Synopsis India has a crisis no one's talking about:400 million rural women miss 5 days every month. Just because of their period.The days add up.By 15, 1 in 5 girls dropout.By 35, they’ve missed 3.9 years of their lives. No place to change – 40% schools lack even a functioning toilet.No affordable menstrual protection. (Barely 20% can afford disposable pads.)More shockingly, 88% use ash/sand for absorption. Add to that stain-embarrassment and social stigma. What most urban women took for granted is a nightmare for rural women. Saafkins created a solution to correct this imbalance. For just 2.5$.A 12-hour, antimicrobial, reusable menstrual protection. 12-hour protection so she doesn’t have to worry about stains or places to change. Reusable so it lasts her one full year. Saafkins wanted to give millions 5 days back every month, and put millions of girls back in school. So an entire generation of women could fulfil their dreams. So India’s women could finally progress. Our mammoth task: raise awareness and get urban women (India and across) to crowdfund Saafkins. Because if we give her Saafkins, we give her 5 of ‘those’ days back. Period. Strategy We wanted #GiveHer5 to be a movement propelled entirely by girl power.Where the urban privileged came together to help the underprivileged.But urban India had zero idea about the enormity of the problem. Or that there was a problem at all. It was unthinkable for them that today’s woman was being held back for something so simple. To tap into the spirit of sisterhood, we needed to present the problem in a way women could identify with best. We picked a platform urban women are most active – social media. Then, a popular icon followed by them – Miss Malini. And had her completely disappear, because of her period. Thousands like her followed. Once back, they shared films/posts to educate; nominated friends to spread the word. The message was straightforward: 2.5$ changed a girl’s life. Everything led back to www.giveher5.org to drive donations. To give her Saafkins. To #GiveHer5. BriefWithProjectedOutcomes In rural India, ‘period’ is a dirty word. A woman on her period – impure, untouchable, cursed. They’re not allowed to water plants, wash their hair.Sleep in the same room as anyone else.Or enter religious spaces, kitchens (their touch rots food!)South Indian communities even have a word for them – “vellila” (translation: outside).India’s most revered temple, Sabarimala still has an age-old ban on women aged 10–55. “Because they can't maintain ‘purity’ while menstruating.” When opposed legally, it was quickly hushed up. The scariest fact: these are all social norms. Period-shaming had stunted necessary dialogue about menstrual hygiene.Lack of affordable protection, and culturally-ingrained practice of segregation, meant that over 400 million rural women were being forced to miss 5 days every month. Just because of their period. India’s women were falling behind, for being women. And we wanted the urban advantaged to help bridge the gap. For just 2.5$. With Saafkins – the 12-hour, antimicrobial, reusable menstrual protection. Thus #GiveHer5 was born. A crowdfunding initiative, powered by urban women for rural women. A platform that gives rural women the menstrual protection they need.A movement that gives back the 5 days her period takes away.
#Giveher5
案例简介：执行 2017年3月5日，马利尼小姐因为经期而下线，# giveher5。她的博客、脸谱网、推特、谷歌 + 和 Instagram 上的 728万粉丝被蒙在鼓里，很快就有数千人下线。和谈话爆炸。“你的时代完全停止生活是一种倒退。” 他们回到网上分享电影，揭示: 这对 4亿印度女性来说是现实。在 www.giveher5.org 上，只有 2.5 美元的 will # GiveHer5。社交媒体帖子创造了意识，信息传递到家里。捐赠开始涌入。3月18日: 主要电视网络 Zee，志愿者播放我们的电影。通过国家电视，运动雪球。3 月结束时，印度最大的影响者承诺给予 5。他们的在线追随者: Barkha Dutt: 1215万 Varun Dhawan: 1510万 Dia Mirza: 789万 Arjun Kapoor: 1561万 # GiveHer5 现在可以到达世界各地的数百万人。 结果 发射后 24 小时内: 收集了 140万笔捐款。涵盖 40,000 天。捐赠遍及印度、纽约、伦敦、澳大利亚、法国、瑞士和世界各地。印度最大的电视网络 Zee 自愿在主要频道播放我们的电影。印度领先的主播 Barkha Dutt宝莱坞最大的演员，瓦伦 · 达万，阿琼 · 卡普尔，拉胡尔 · 卡纳。前亚太小姐和顶级推特影响者 Dia Mirza。只是一些承诺给予 # giveher5 的人。所有珍贵的媒体都赢得了，给了当下动力。各地的妇女都前来帮助。男人们走上前去跑马拉松来筹集资金。印度最大的大都市的咖啡馆主动提出张贴我们的海报。主要的女权主义出版物、新闻频道、广告出版物，报道了这场运动，打破了对月经禁忌的沉默。在短短一个月内: 达到 12亿人。740万个女孩已经回到学校了。这只是竞选的开始。 概要 印度有一场无人谈论的危机: 每月有 4亿名农村妇女错过 5 天。仅仅因为他们的时期。日子加起来。15 岁，5 个女孩中有 1 个辍学。35 岁，他们已经错过了 3.9 年的生活。没有地方可以改变 -- 40% 的学校甚至没有一个实用的厕所，没有负担得起的月经保护。(几乎 20% 的人买得起一次性垫子。) 更令人震惊的是，88% 的人使用火山灰/沙子来吸收。再加上尴尬和社会耻辱。大多数城市妇女认为理所当然的是农村妇女的噩梦。Saafkins 创造了一个解决方案来纠正这种不平衡。只需 2.5 美元。12 小时，抗菌，可重复使用的月经保护。12 小时的保护，这样她就不用担心污渍或需要更换的地方。可重复使用，所以它可以持续她整整一年。Saafkins 想每月给数百万 5 天的时间，让数百万女孩重返学校。所以整整一代女性都可以实现她们的梦想。所以印度女性终于可以进步了。我们庞大的任务: 提高认识，让城市妇女 (印度和全国) 参与众筹 Saafkins。因为如果我们给她 Saafkins，我们会给她 5 天前的 “那些”。期间。 战略 我们希望 # GiveHer5 是一场完全由女孩力量推动的运动。城市特权阶层聚集在一起帮助弱势群体。但是印度城市对这个问题的严重性一无所知。或者有一个问题。对他们来说，今天的女人被如此简单的事情阻碍是不可想象的。为了挖掘姐妹精神，我们需要以一种女性可以认同的方式来提出这个问题。我们选择了一个城市女性最活跃的平台 -- 社交媒体。然后，一个受欢迎的图标紧随其后 -- 马利尼小姐。因为她的经期，她完全消失了。成千上万像她这样的人跟着。一旦回来，他们分享电影/帖子来教育; 提名朋友来传播这个消息。信息很简单: 2.5 美元改变了一个女孩的生活。一切都回到 www.giveher5.org 来推动捐赠。给她 Saafkins。到 # giveher5。 BriefWithProjectedOutcomes 在印度农村，“时期” 是一个肮脏的词。一个女人在她的时代 -- 不纯洁，不可触摸，被诅咒。他们不允许给植物浇水，洗头发。和其他人睡在同一个房间里。或者进入宗教空间，厨房 (他们的触摸会腐烂食物!) 南印度社区甚至有一个词给他们 -- “vellila” (翻译: 外部)。印度最受尊敬的寺庙萨巴里玛拉仍然对 10-55 岁的女性有古老的禁令。“因为他们不能在月经期间保持 '纯洁'。” 当法律反对时，它很快就被掩盖了。最可怕的事实是: 这些都是社会规范。经期羞辱阻碍了关于月经卫生的必要对话。缺乏负担得起的保护，以及文化上根深蒂固的隔离做法，意味着超过 4亿的农村妇女被迫每月错过 5 天。只是因为他们。作为女性，印度的女性落后了。我们希望在城市优势，帮助弥补差距。只有 2.5 $。与 Saafkins-月-hoUr，抗菌，可重复使用的月经保护。因此 # GiveHer5 诞生了。由城市妇女为农村妇女提供动力的众筹倡议。一个给农村妇女提供她们需要的月经保护的平台。一个让她月经恢复 5 天的运动消失了。
#Giveher5
案例简介：Execution On 5th March 2017, Miss Malini goes offline because of her period, with #GiveHer5. Her 7.28 million followers across her blog, Facebook, Twitter, Google+ and Instagram are left in the dark.Soon thousands go offline. And conversation explodes. “It’s regressive for your period to stop life completely.” They come back online to share films that reveal: this is a reality for 400 million women in India. Just 2.5$ will #GiveHer5 of those days back on www.giveher5.org. Social media posts create awareness, and the message reaches home. Donations start pouring in. March 18th: Major TV network Zee, volunteers to air our films.Through national TV, the movement snowballs. March end, India’s biggest influencers have pledged to #GiveHer5. Their online following: Barkha Dutt: 12.15 million Varun Dhawan: 15.1 million Dia Mirza: 7.89 million Arjun Kapoor: 15.61 million #GiveHer5 can now reach millions across the world. Outcome Within 24 hours of launch: 1.4 million donations collected. 40,000 period days covered. Donations across India, New York, London, Australia, France, Swizterland, and well, everywhere. India’s biggest TV network, Zee, volunteered to air our films on major channels. India’s leading anchor, Barkha Dutt. Bollywood’s biggest actors, Varun Dhawan, Arjun Kapoor, Rahul Khanna. Former Miss Asia Pacific and top Twitter influencer, Dia Mirza. Just some of the people who have pledged to #GiveHer5. All precious earned media, giving the moment momentum. Women everywhere came forward to help. Men stepped up and ran marathons to raise funds. Cafes across India’s biggest metropolitans offered to put up our posters. Major feminist publications, news channels, advertising publications, covered the campaign, breaking the silence on menstruation taboos. In just a month: 1.2 billion people reached. 7.4 million girls already back in school. And this is just the start of the campaign. Synopsis India has a crisis no one's talking about:400 million rural women miss 5 days every month. Just because of their period.The days add up.By 15, 1 in 5 girls dropout.By 35, they’ve missed 3.9 years of their lives. No place to change – 40% schools lack even a functioning toilet.No affordable menstrual protection. (Barely 20% can afford disposable pads.)More shockingly, 88% use ash/sand for absorption. Add to that stain-embarrassment and social stigma. What most urban women took for granted is a nightmare for rural women. Saafkins created a solution to correct this imbalance. For just 2.5$.A 12-hour, antimicrobial, reusable menstrual protection. 12-hour protection so she doesn’t have to worry about stains or places to change. Reusable so it lasts her one full year. Saafkins wanted to give millions 5 days back every month, and put millions of girls back in school. So an entire generation of women could fulfil their dreams. So India’s women could finally progress. Our mammoth task: raise awareness and get urban women (India and across) to crowdfund Saafkins. Because if we give her Saafkins, we give her 5 of ‘those’ days back. Period. Strategy We wanted #GiveHer5 to be a movement propelled entirely by girl power.Where the urban privileged came together to help the underprivileged.But urban India had zero idea about the enormity of the problem. Or that there was a problem at all. It was unthinkable for them that today’s woman was being held back for something so simple. To tap into the spirit of sisterhood, we needed to present the problem in a way women could identify with best. We picked a platform urban women are most active – social media. Then, a popular icon followed by them – Miss Malini. And had her completely disappear, because of her period. Thousands like her followed. Once back, they shared films/posts to educate; nominated friends to spread the word. The message was straightforward: 2.5$ changed a girl’s life. Everything led back to www.giveher5.org to drive donations. To give her Saafkins. To #GiveHer5. BriefWithProjectedOutcomes In rural India, ‘period’ is a dirty word. A woman on her period – impure, untouchable, cursed. They’re not allowed to water plants, wash their hair.Sleep in the same room as anyone else.Or enter religious spaces, kitchens (their touch rots food!)South Indian communities even have a word for them – “vellila” (translation: outside).India’s most revered temple, Sabarimala still has an age-old ban on women aged 10–55. “Because they can't maintain ‘purity’ while menstruating.” When opposed legally, it was quickly hushed up. The scariest fact: these are all social norms. Period-shaming had stunted necessary dialogue about menstrual hygiene.Lack of affordable protection, and culturally-ingrained practice of segregation, meant that over 400 million rural women were being forced to miss 5 days every month. Just because of their period. India’s women were falling behind, for being women. And we wanted the urban advantaged to help bridge the gap. For just 2.5$. With Saafkins – the 12-hour, antimicrobial, reusable menstrual protection. Thus #GiveHer5 was born. A crowdfunding initiative, powered by urban women for rural women. A platform that gives rural women the menstrual protection they need.A movement that gives back the 5 days her period takes away.
# Giveher5
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