本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
新的心态
案例简介：描述您所在国家/地区有关健康和健康通讯的任何限制或规定，包括: N/A 健康和健康工作必须证明它如何符合 “改变生活的创造力” 的标准。为什么你的工作与健康相关？ 尽管医学在理解精神卫生条件方面的进步呈指数级增长，提高认识和减少社会耻辱的努力证明是富有成效的，但这些还没有转化为行动。全球精神卫生联合是变革的催化剂，致力于让世界各地的每个人都有人可以求助。 写一个关于电影中发生的事情的简短总结 我们把这部电影放在阁楼上，隐喻精神卫生是如何被污名化、资金不足、隐藏在全球卫生预算的剩余部分的。然后-点击-我们在这个主题上闪耀着急需的光芒。我们希望这部电影能帮助精神卫生走出黑暗，进入光明。 陪审团的文化/背景信息 三分之二的人不会因为他们的精神疾病得到任何支持或治疗，尽管大多数精神卫生的疾病是可以预防或治疗的。 这部 “新思维方式” 动画强调了这一全球性问题，强调了四分之一的人在一生中的某个时刻会有精神卫生的状况。 这部由联合全球精神卫生在伦敦泰特现代艺术馆首映的电影展示了从柳叶刀全球精神卫生与可持续发展委员会的一份报告中得出的有力事实。该报告详细说明了如何在全球范围内实现良好的精神卫生。 告诉评审团所使用的动画的视觉效果/类型，并总结任何相关的挑战或技术。 这部电影是一部真正的爱的劳动，非常关心和关注细节。使用像拥抱木制人物、解开烦恼娃娃和真正的木制人体模型这样的微缩模型是一个真正的挑战，但是快节奏的艰苦工作导致了非常丰富的财富，还有温暖人心的短片。 这部电影是现场动作的组合，是在布里斯托尔一家名为英迪拉 · 罗斯的漂亮古董店拍摄的。小饰品头然后用CGI定制，看起来就像一个老式打印机块托盘。里面的小饰品和道具都是精心手工制作的，然后由导演自己在工作室里制作定格动画。所有的组件都巧妙地组合在一起，看起来好像整个小饰品头真的在阁楼里变得栩栩如生。
新的心态
案例简介：Describe any restrictions or regulations regarding Health & Wellness communications in your country/region including: N/A Health & Wellness work must demonstrate how it meets the criteria 'life-changing creativity'. Why is your work relevant for Health & Wellness? Although medical advances in understanding mental health conditions have grown exponentially and efforts to raise awareness and decrease stigma in society have proven fruitful, these have not translated into action. United for Global Mental Health is a catalyst for change, committed to giving everyone everywhere someone to turn to. Write a short summary of what happens in the film We set the film in an attic, as a metaphor for how mental health is stigmatised, underfunded, hidden away in the recesses of global health budget. And then - click- we shine much needed light on the subject. We hope the film can help to bring mental health out of the darkness and into the light. Cultural/Context information for the jury Two in three people won’t receive any support or treatment for their mental illness, despite most mental health conditions being preventable or treatable. The ‘New Mindset’ animation underlines this global issue, highlighting that one in four people will have a mental health condition at some point in their life. The film, which was premiered by United for Global Mental Health at the Tate Modern in London, presents hard-hitting facts that were drawn from a report by The Lancet Commission on global mental health and sustainable development. That particular report, details how good mental health can be achieved across the globe. Tell the jury about visual effects / type(s) of animation used and summarise any relevant challenges or techniques. This film was a real labour of love with a lot of care and attention to detail. Working with miniatures like the hugging wooden figures, the untangling worry dolls and the authentic wooden mannequin hand were a real challenge, but the fast-paced hard work resulted in a wonderfully rich, and heart-warming short film. The film is a combination of live action, which was filmed in a beautiful antiques shop in Bristol called Indira Rose. The trinket head was then bespoke made in CGI to look exactly like a vintage printers block tray. The trinkets and props inside were carefully handcrafted, then stop-motion animated in the studio by the director himself. All the components were cleverly composited together to appear as if the whole trinket head was truly coming to life inside an attic.
New Mindset
案例简介：描述您所在国家/地区有关健康和健康通讯的任何限制或规定，包括: N/A 健康和健康工作必须证明它如何符合 “改变生活的创造力” 的标准。为什么你的工作与健康相关？ 尽管医学在理解精神卫生条件方面的进步呈指数级增长，提高认识和减少社会耻辱的努力证明是富有成效的，但这些还没有转化为行动。全球精神卫生联合是变革的催化剂，致力于让世界各地的每个人都有人可以求助。 写一个关于电影中发生的事情的简短总结 我们把这部电影放在阁楼上，隐喻精神卫生是如何被污名化、资金不足、隐藏在全球卫生预算的剩余部分的。然后-点击-我们在这个主题上闪耀着急需的光芒。我们希望这部电影能帮助精神卫生走出黑暗，进入光明。 陪审团的文化/背景信息 三分之二的人不会因为他们的精神疾病得到任何支持或治疗，尽管大多数精神卫生的疾病是可以预防或治疗的。 这部 “新思维方式” 动画强调了这一全球性问题，强调了四分之一的人在一生中的某个时刻会有精神卫生的状况。 这部由联合全球精神卫生在伦敦泰特现代艺术馆首映的电影展示了从柳叶刀全球精神卫生与可持续发展委员会的一份报告中得出的有力事实。该报告详细说明了如何在全球范围内实现良好的精神卫生。 告诉评审团所使用的动画的视觉效果/类型，并总结任何相关的挑战或技术。 这部电影是一部真正的爱的劳动，非常关心和关注细节。使用像拥抱木制人物、解开烦恼娃娃和真正的木制人体模型这样的微缩模型是一个真正的挑战，但是快节奏的艰苦工作导致了非常丰富的财富，还有温暖人心的短片。 这部电影是现场动作的组合，是在布里斯托尔一家名为英迪拉 · 罗斯的漂亮古董店拍摄的。小饰品头然后用CGI定制，看起来就像一个老式打印机块托盘。里面的小饰品和道具都是精心手工制作的，然后由导演自己在工作室里制作定格动画。所有的组件都巧妙地组合在一起，看起来好像整个小饰品头真的在阁楼里变得栩栩如生。
New Mindset
案例简介：Describe any restrictions or regulations regarding Health & Wellness communications in your country/region including: N/A Health & Wellness work must demonstrate how it meets the criteria 'life-changing creativity'. Why is your work relevant for Health & Wellness? Although medical advances in understanding mental health conditions have grown exponentially and efforts to raise awareness and decrease stigma in society have proven fruitful, these have not translated into action. United for Global Mental Health is a catalyst for change, committed to giving everyone everywhere someone to turn to. Write a short summary of what happens in the film We set the film in an attic, as a metaphor for how mental health is stigmatised, underfunded, hidden away in the recesses of global health budget. And then - click- we shine much needed light on the subject. We hope the film can help to bring mental health out of the darkness and into the light. Cultural/Context information for the jury Two in three people won’t receive any support or treatment for their mental illness, despite most mental health conditions being preventable or treatable. The ‘New Mindset’ animation underlines this global issue, highlighting that one in four people will have a mental health condition at some point in their life. The film, which was premiered by United for Global Mental Health at the Tate Modern in London, presents hard-hitting facts that were drawn from a report by The Lancet Commission on global mental health and sustainable development. That particular report, details how good mental health can be achieved across the globe. Tell the jury about visual effects / type(s) of animation used and summarise any relevant challenges or techniques. This film was a real labour of love with a lot of care and attention to detail. Working with miniatures like the hugging wooden figures, the untangling worry dolls and the authentic wooden mannequin hand were a real challenge, but the fast-paced hard work resulted in a wonderfully rich, and heart-warming short film. The film is a combination of live action, which was filmed in a beautiful antiques shop in Bristol called Indira Rose. The trinket head was then bespoke made in CGI to look exactly like a vintage printers block tray. The trinkets and props inside were carefully handcrafted, then stop-motion animated in the studio by the director himself. All the components were cleverly composited together to appear as if the whole trinket head was truly coming to life inside an attic.
新的心态
暂无简介
New Mindset
暂无简介
基本信息
- 广告战役： #United for Global Mentl Health-影视-d233#
- 广告品牌： United for Global Mentl Health
- 发布日期： 2020
- 行业领域： 公益慈善 , 公共事业
- 媒体类别： 微电影
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
如果您是本案的创作者或参与者 可对信息进行完善
