This 2023 Clio Awards Grand winning entry titled 'I Will Always Be Me' was entered for Dell Technologies & Intel by VMLY&R New York, New York. The advertising agency is part of the agency network: VMLY&R and holding company: WPP Group. Motor Neurone Disease (MND) is a terminal illness. But before it takes your life, it takes your voice. Voice Banking technology can help those with MND create a digital copy of their voice so they can continue sounding like themselves. But only 12% of people with MND have used the existing systems. Most put it off because they find the process hard and impersonal. So we created I Will Always Be Me – the book that is changing voice banking. Written by New York Times bestselling author Jill Twiss and illustrated by artist Nicholas Stevenson, the story contains all the syllables needed to accurately bank a voice in less than 30 minutes. Just as importantly the story gives people with MND the words to express what they’re going through to their loved ones. I Will Always Be Me turns the cold, solitary process of voice banking into an experience that’s full of life—encouraging people with MND to bank their voice before it’s too late.