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男孩们会哭
案例简介:今天,澳大利亚发起了一场挑战社会观点的运动,即男人应该永远站在勇敢的战线上,由澳大利亚机构The走廊创作的Cure标志性歌曲 “boys Don't cry” 的改版版本。这场运动的核心是一部由Good Oil的汤姆·坎贝尔 (Tom Campbell) 带来的电影,由30名来自各行各业和背景以及来自不同社区的男子组成的合唱团。关键演员阵容中包括 “脱颖而出” 的唱片艺术家和MC,来自东金伯利的Noongar男子达拉斯·伍兹和演员埃迪·巴鲁 (Dry,inbodier先生,神秘之路)。澳大利亚走廊为UnLtd创建的综合广告,类别为: 健康。
男孩们会哭
案例简介:An Australian campaign challenging societal views that men should always put on a brave front launches today, with a transformed version of The Cure’s iconic song ‘Boys Don’t Cry’, created by Australian agency The Hallway. At the core of the campaign is a film, brought to life by Good Oil’s Tom Campbell, featuring a choir of 30 men from all walks of life and backgrounds, and from diverse communities. Included in the key cast is stand out recording artist and MC, Dallas Woods, a Noongar man from the East Kimberley, and actor Eddie Baroo (The Dry, Mr Inbetween, Mystery Road). Integrated advertisement created by The Hallway, Australia for UnLtd, within the category: Health.
BOYS DO CRY
案例简介:今天,澳大利亚发起了一场挑战社会观点的运动,即男人应该永远站在勇敢的战线上,由澳大利亚机构The走廊创作的Cure标志性歌曲 “boys Don't cry” 的改版版本。这场运动的核心是一部由Good Oil的汤姆·坎贝尔 (Tom Campbell) 带来的电影,由30名来自各行各业和背景以及来自不同社区的男子组成的合唱团。关键演员阵容中包括 “脱颖而出” 的唱片艺术家和MC,来自东金伯利的Noongar男子达拉斯·伍兹和演员埃迪·巴鲁 (Dry,inbodier先生,神秘之路)。澳大利亚走廊为UnLtd创建的综合广告,类别为: 健康。
BOYS DO CRY
案例简介:An Australian campaign challenging societal views that men should always put on a brave front launches today, with a transformed version of The Cure’s iconic song ‘Boys Don’t Cry’, created by Australian agency The Hallway. At the core of the campaign is a film, brought to life by Good Oil’s Tom Campbell, featuring a choir of 30 men from all walks of life and backgrounds, and from diverse communities. Included in the key cast is stand out recording artist and MC, Dallas Woods, a Noongar man from the East Kimberley, and actor Eddie Baroo (The Dry, Mr Inbetween, Mystery Road). Integrated advertisement created by The Hallway, Australia for UnLtd, within the category: Health.
男孩们会哭
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BOYS DO CRY
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