Big Luggage|海报/平面|广告营销案例【ADGuider广告指南】

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已切换成原语言，点击可翻译成中文

大行李

案例简介：挑战将 CITILINK 的大容量行李在 LCC (低成本承运人) 竞争中直接推广给旅行者和计划旅行的人。想法为了吸引我们的助教 “购物者” 的注意力，我们创造了一种独特的通讯工具，形状是大行李，并把它放在一堆商品前面的一些商店里。展示 27千克的免费行李可以带多少东西。结果 CITILINK 环境广告真的抢了风头。即使是在超级拥挤的市场，这也引起了购物者的注意。一些购物者正在用我们的广告拍照，“花旗链接 27千克免费行李” 的信息在社交媒体上传播，没有媒体投资。

大行李

案例简介：THE CHALLENGE Promote CITILINK’s big capacity baggage among LCC (Low Cost Carrier) competition directly to the travellers & people who planned a trip. IDEA In order to grab our TA attention “the shoppers”, we create a unique communication tools in a shape of big luggage and put it at some shops in front of bunch of merchandises. Showing how much stuff you can bring on with 27 kg free baggage. RESULTS CITILINK ambient ad really stole the show. It was taken the shoppers attention even at the super-crowded market. Some shoppers were taking picture with our ad and the message “CITILINK’s 27 kg free baggage” spreads at social media with zero media investment.