ELI / WEARABLE ENGLISH TEACHER|短视频|广告营销案例【ADGuider广告指南】

ELI/可穿戴英语老师

案例简介：竞选摘要: 对于那些学习说英语的人来说，他们的目标是像说母语一样说英语。然而，大多数英语教科书充满了与日常需求无关的短语或单词。这就是可穿戴语言教师伊莱的位置。Eli 是一个小麦克风设备，可以夹在衣领上。连接到智能手机应用程序，它记录和分析你的母语日常对话，并为你生成个性化的英语课程。由于课程是基于用户通常谈论的内容，因此课程内容与用户相关，从与工作相关的术语到宠物短语。伊莱自推出原型以来，已经多次展出和展示。Eli 的开发正在进行中，在 2018 年底推出市场。随着我们计划语言部署，我们的旅程将继续。简介: 在日本，人们感到掌握英语越来越迫切和必要，因为 2020 年在日本举行的奥运会和外国游客的迅速增加。对于那些学习说英语的人来说，他们的目标是像说母语一样说英语。然而，大多数英语教科书充满了与日常需求无关的短语或单词。所以，我们想创造一种新的英语学习方式，更有效、更有动力。策略: 我们认为，如果英语课程是基于用户通常用母语谈论的内容而产生的，我们可以创造更高效、更有动力的英语学习风格。我们发现通过使用语音识别和自动翻译等技术实现这个想法是可能的。执行/执行和工艺: 我们开发了 Eli，可穿戴英语老师。Eli 是一个小麦克风设备，可以夹在衣领上。连接到智能手机应用程序，它记录和分析你的母语日常对话，并为你生成个性化的英语课程。由于课程是基于用户通常谈论的内容，因此课程内容与用户相关，从与工作相关的术语到宠物短语。结果: 伊莱自从推出原型以来，已经多次展出和展示。它已经成为头条新闻，并迅速成为社交媒体上的话题。Eli 的开发正在进行中，在 2018 年底推出市场。随着我们计划多语言部署，我们的旅程将继续。

ELI/可穿戴英语老师

案例简介：Campaign Summary : For Those Learning To Speak English, Their Goal Is To Speak English Just As They Do Their Mother Tongue. However, Most English Textbooks Are Filled With Phrases Or Words That Are Irrelevant To Their Daily Needs. That Is Where Eli, The Wearable Language Teacher, Comes In. Eli Is A Small Microphone Device That Can Be Clipped Onto The Collar. Connected To A Smartphone App, It Records And Analyzes Your Daily Conversation In Your Native Language And Generates Personalized English Lessons Just For You. Since The Lessons Are Based On What The User Ordinarily Talks About, The Lesson Contents Are Relevant To The User, From Work-related Terms To Pet Phrases. Eli Has Been Exhibited And Demonstrated On Numerous Occasions Since Its Introduction Of The Prototype. The Development Of Eli Is Underway For Market Launch In The End Of 2018. Our Journey Will Continue As We Plan ForMulti-language Deployment.The Brief : In Japan, People Are Feeling It Is More And More Urgent And Necessary To Master English Because Of Olympic Games Held In Japan In 2020 And Rapid Increase Of Foreign Tourists. For Those Learning To Speak English, Their Goal Is To Speak English Just As They Do Their Mother Tongue. However, Most English Textbooks Are Filled With Phrases Or Words That Are Irrelevant To Their Daily Needs. So, We Wanted To Create A New Style Of Learning English That Is More Efficient And Motivating.The Strategy : We Thought That We Could Create More Efficient And Motivating Style Of Learning English If English Lessons Were Generated Based On What The User Ordinarily Talks About In Their Native Language. And We Found It Is Possible To Make This Idea Happen By Using Technologies Such As Voice Recognition And Automatic Translation.The Execution/the Execution & Craft : We Developed Eli, The Wearable English Teacher. Eli Is A Small Microphone Device That Can Be Clipped Onto The Collar. Connected To A Smartphone App, It Records And Analyzes Your Daily Conversation In Your Native Language And Generates Personalized English Lessons Just For You. Since The Lessons Are Based On What The User Ordinarily Talks About, The Lesson Contents Are Relevant To The User, From Work-related Terms To Pet Phrases.The Result : Eli Has Been Exhibited And Demonstrated On Numerous Occasions Since Its Introduction Of The Prototype. It Has Made Headlines And Quickly Became The Topic Of Conversation On Social Media. The Development Of Eli Is Underway For Market Launch In The End Of 2018. Our Journey Will Continue As We Plan For Multi-language Deployment.