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AdLingo
案例简介：FCB地狱已经决定，现在是时候有人解释广告业中所有奇怪而奇妙的语言的实际含义了。AdLingo介绍，这是一本有趣的在线词典，可帮助向进入该行业的年轻人解释广告行业的行话。 我们经常认为我们在广告工作中积累的单词，短语，缩写和首字母缩写词的知识是理所当然的。但是对于行业新手，尤其是安置团队和大三学生来说，这种前所未有的语言可能是进入的巨大障碍。 初级创意人员艾米·布兰德 (Amy Bland) 和萨莎·伯克 (Sacha Burke) 在2020年1月FCB地狱开始第一份工作时就是这种情况。两人开始写一份清单，列出他们在简报，团队讨论和客户会议中遇到的所有奇怪语言，并开始寻找简单的方法来记住它们。 FCB Inferno初级创意公司的萨莎·伯克 (Sacha Burke) 说: “我们很快意识到，对于刚开始做广告的人来说，这肯定是一个非常普遍的问题，我们决定与我们这个职位上的其他人分享我们的经验。” FCB Inferno的初级创意人员艾米·布兰德 (Amy Bland) 说: “我们向一些同事提到了这个想法，很快就发现，所有部门的人，甚至是在这个行业工作多年的人，仍然遇到了他们不太理解其含义的词语。” 由Amy和Sacha领导的FCB Inferno项目团队开始编写和设计AdLingo词典，其中包含100多个特定于该行业的单词和首字母缩写词。这本书的目标不仅仅是你的标准词典。由设计师Dante Attuoni创建的每个单词都有一个简短的定义和一个古怪的插图，以使该定义对于可能使用它的年轻创意者来说变得栩栩如生。 该项目仍处于早期阶段，仅在FCB Inferno Instagram帐户上发布了一些设计，但该团队的目标是制作一个网站和一本实体书，以使其尽可能易于访问。英国FCB为FCB Inferno创建的综合广告，类别为: 代理商自我促销。
AdLingo
案例简介：FCB Inferno has decided it’s about time someone explained what all the weird and wonderful language thrown around in the advertising industry actually means. Introducing,AdLingo, a fun online dictionary to help explain ad industry jargon to young people entering the industry. We often take for granted our knowledge of words, phrases, abbreviations, and acronyms that we accumulate over our time working in advertising. But for people new to the industry, especially placement teams and juniors, this assortment of never-before-seen language can be a huge barrier to entry. This was the case for Junior Creatives Amy Bland & Sacha Burke when they started their first job at FCB Inferno in January 2020. The pair began writing out a list of all the strange language they came across in briefs, team discussions, and client meetings and begun finding simple ways to remember them. Sacha Burke, Junior creative at FCB Inferno said: “We soon realised this must be a very common problem for people just starting out in advertising and decided that we’d like to share our learnings with everyone else in our position.” Amy Bland, Junior creative at FCB Inferno said: “We mentioned the idea to a few colleagues, and it soon emerged that people across all departments, even people who had been in the industry for years, still came across words they didn’t quite understand the meaning of.” The FCB Inferno project team, led by Amy and Sacha, began to write and design an AdLingo dictionary, containing over 100 words and acronyms specific to the industry. The book aims to be more than your standard dictionary. Each word has a short definition and a quirky illustration to accompany it, created by designer Dante Attuoni, in order to make the definition come to life for the young creatives likely to use it. The project is still in its early stages, with only a few designs released on the FCB Inferno Instagram account, but the team aim to produce a website as well as a physical book to make it as accessible as possible. Integrated advertisement created by FCB, United Kingdom for FCB Inferno, within the category: Agency Self-Promo.
AdLingo
案例简介：FCB地狱已经决定，现在是时候有人解释广告业中所有奇怪而奇妙的语言的实际含义了。AdLingo介绍，这是一本有趣的在线词典，可帮助向进入该行业的年轻人解释广告行业的行话。 我们经常认为我们在广告工作中积累的单词，短语，缩写和首字母缩写词的知识是理所当然的。但是对于行业新手，尤其是安置团队和大三学生来说，这种前所未有的语言可能是进入的巨大障碍。 初级创意人员艾米·布兰德 (Amy Bland) 和萨莎·伯克 (Sacha Burke) 在2020年1月FCB地狱开始第一份工作时就是这种情况。两人开始写一份清单，列出他们在简报，团队讨论和客户会议中遇到的所有奇怪语言，并开始寻找简单的方法来记住它们。 FCB Inferno初级创意公司的萨莎·伯克 (Sacha Burke) 说: “我们很快意识到，对于刚开始做广告的人来说，这肯定是一个非常普遍的问题，我们决定与我们这个职位上的其他人分享我们的经验。” FCB Inferno的初级创意人员艾米·布兰德 (Amy Bland) 说: “我们向一些同事提到了这个想法，很快就发现，所有部门的人，甚至是在这个行业工作多年的人，仍然遇到了他们不太理解其含义的词语。” 由Amy和Sacha领导的FCB Inferno项目团队开始编写和设计AdLingo词典，其中包含100多个特定于该行业的单词和首字母缩写词。这本书的目标不仅仅是你的标准词典。由设计师Dante Attuoni创建的每个单词都有一个简短的定义和一个古怪的插图，以使该定义对于可能使用它的年轻创意者来说变得栩栩如生。 该项目仍处于早期阶段，仅在FCB Inferno Instagram帐户上发布了一些设计，但该团队的目标是制作一个网站和一本实体书，以使其尽可能易于访问。英国FCB为FCB Inferno创建的综合广告，类别为: 代理商自我促销。
AdLingo
案例简介：FCB Inferno has decided it’s about time someone explained what all the weird and wonderful language thrown around in the advertising industry actually means. Introducing,AdLingo, a fun online dictionary to help explain ad industry jargon to young people entering the industry. We often take for granted our knowledge of words, phrases, abbreviations, and acronyms that we accumulate over our time working in advertising. But for people new to the industry, especially placement teams and juniors, this assortment of never-before-seen language can be a huge barrier to entry. This was the case for Junior Creatives Amy Bland & Sacha Burke when they started their first job at FCB Inferno in January 2020. The pair began writing out a list of all the strange language they came across in briefs, team discussions, and client meetings and begun finding simple ways to remember them. Sacha Burke, Junior creative at FCB Inferno said: “We soon realised this must be a very common problem for people just starting out in advertising and decided that we’d like to share our learnings with everyone else in our position.” Amy Bland, Junior creative at FCB Inferno said: “We mentioned the idea to a few colleagues, and it soon emerged that people across all departments, even people who had been in the industry for years, still came across words they didn’t quite understand the meaning of.” The FCB Inferno project team, led by Amy and Sacha, began to write and design an AdLingo dictionary, containing over 100 words and acronyms specific to the industry. The book aims to be more than your standard dictionary. Each word has a short definition and a quirky illustration to accompany it, created by designer Dante Attuoni, in order to make the definition come to life for the young creatives likely to use it. The project is still in its early stages, with only a few designs released on the FCB Inferno Instagram account, but the team aim to produce a website as well as a physical book to make it as accessible as possible. Integrated advertisement created by FCB, United Kingdom for FCB Inferno, within the category: Agency Self-Promo.
AdLingo
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AdLingo
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