Nike Music Shoe|短视频|广告营销案例【ADGuider广告指南】

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耐克音乐鞋

案例简介：简要说明: 为什么不利用鞋子独特的弯曲特性制作一种真正的乐器，并用它创作一种配乐呢？简要说明: 耐克在 2010年3月底推出了 Nike FREE RUN +，这是 NIKE FREE 鞋类系列的新成员。主要的宣传活动传达了新模型令人难以置信的灵活性，标语是 “像脚一样自由”。耐克日本公司进一步想发展一个想法，创造关于鞋的灵活性和耐克 + 兼容性的嗡嗡声。这个想法是耐克音乐鞋。为什么不利用鞋子独特的弯曲特性制作一款真正的乐器，并用它创作配乐呢？音乐表演委托 breakbeats unit HIFANA 创作，他合作创作了这些乐器，并创作了这首歌。

耐克音乐鞋

案例简介：Brief Explanation: Why not make a real musical instrument utilizing the shoe’s unique bending features and create a soundtrack with it? Brief Explanation: Nike launched NIKE FREE RUN+, the new addition to the NIKE FREE footwear line in late March 2010. The main communications campaign conveyed the new model’s incredible flexibility with the tagline “Free like feet want to be”. Nike Japan further wanted to develop an idea that creates buzz about the shoe’s flexibility and NIKE+ compatibility. The idea was the NIKE MUSIC SHOE. Why not make a real musical instrument utilising the shoe’s unique bending features and create a soundtrack with it? The music performance was commissioned to breakbeats unit HIFANA, who collaborated in the creation of the instruments and also wrote the song.