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耐克音乐鞋
案例简介：项目的基本描述: 当耐克推出 Nike Free Run + 时，Nike Japan 要求我们为这款鞋制造嗡嗡声，它的灵活性和 Nike + 的兼容性。为此，我们创造了耐克音乐鞋，一种功能乐器，弯曲时会产生声音。我们与 Rhizomatiks 合作开发和生产 8 音乐鞋。打破节拍单位 HIFANA 创作和表演了这首歌。该视频在 YouTube 上大受欢迎，在发布后的头 10 天内就有超过 500,000 的浏览量。
耐克音乐鞋
案例简介：Basic description of the project: When Nike launched Nike Free Run+, Nike Japan asked us to create buzz for the shoe, its flexibility and Nike+ compatibility. To do so, we created the Nike Music Shoe, a functioning musical instrument that creates sound when bent. We collaborated with Rhizomatiks to develop and produce 8 music shoes. Break beats unit HIFANA wrote and performed the song. The video became a hit on YouTube, gathering well over 500,000 views within the first 10 days of its release.
Nike Music Shoe
案例简介：项目的基本描述: 当耐克推出 Nike Free Run + 时，Nike Japan 要求我们为这款鞋制造嗡嗡声，它的灵活性和 Nike + 的兼容性。为此，我们创造了耐克音乐鞋，一种功能乐器，弯曲时会产生声音。我们与 Rhizomatiks 合作开发和生产 8 音乐鞋。打破节拍单位 HIFANA 创作和表演了这首歌。该视频在 YouTube 上大受欢迎，在发布后的头 10 天内就有超过 500,000 的浏览量。
Nike Music Shoe
案例简介：Basic description of the project: When Nike launched Nike Free Run+, Nike Japan asked us to create buzz for the shoe, its flexibility and Nike+ compatibility. To do so, we created the Nike Music Shoe, a functioning musical instrument that creates sound when bent. We collaborated with Rhizomatiks to develop and produce 8 music shoes. Break beats unit HIFANA wrote and performed the song. The video became a hit on YouTube, gathering well over 500,000 views within the first 10 days of its release.
耐克音乐鞋
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Nike Music Shoe
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