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45 Jermyn St.: 伦敦其他地方的丹迪主义
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45 Jermyn St.: 伦敦其他地方的丹迪主义
案例简介：
45 Jermyn St.: Dandyism by Otherway London
案例简介：
45 Jermyn St.: Dandyism by Otherway London
案例简介：
45 Jermyn St.: 伦敦其他地方的丹迪主义
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45 Jermyn St.: Dandyism by Otherway London
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As 45 Jermyn St. turns two, it worked with design agency Otherway to mark the occasion with a series of playful new illustrations on its menus.Wanting a bold, bright and extraordinary update, Otherway worked with Dutch artist and illustrator Zeloot to capture a modern interpretation of the Jermyn St. icon, Beau Brummell. 45 Jermyn St is a restaurant where a sense of theatre, fun and glamour mingle, and the illustrations by Zeloot capture that spirit, combining real joie de vivre colour and creativity, while remaining beautifully crafted and elegant.The illustrations bring different stories to life of a contemporary Beau Brummell. Today’s flamboyant Beau can be seen ‘smoking’ bubbles, catching the beauty of butterflies, proudly donning a peacock feathered suit and the ice-cream inspired ‘sundae’ best. The 45 logo, a unique brand ambigram marque inspired by the archive craftmanship marques found on Jermyn Street, is presented in each piece.
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