Out-Of-Work Mannequins|户外|广告营销案例【ADGuider广告指南】

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已切换成原语言，点击可翻译成中文

失业人体模型

案例简介：许多人质疑省政府的封锁限制的公平性，这些限制似乎不必要地针对和惩罚小企业。虽然封锁阻止了 “非必需品” 小企业接受客流量，但大型企业连锁店可以继续欢迎所有客户，并通过出售数千种非必需品来获利。因此，小企业的痛苦是大盒子商店的收益。现在，多伦多的企业主正在利用创造力通过安装 “下班” 人体模型来传达他们的信息，这些人体模型举着带有厚颜无耻的信息，包括 “渴望顾客”，“无存储和寒冷” 和 “备用午餐？大盒子在吃我的 ”。

失业人体模型

案例简介：Many are questioning the fairness of the provincial government’s lockdown restrictions that seem to unnecessarily target and punish small businesses. While the lockdown prevents ‘non-essential’ small businesses from accepting foot traffic, large corporate chains can continue welcoming all customers and profit by selling thousands of nonessential items. So the small businesses’ pain is the big box stores’ gain. And now, Toronto’s business owners are using creativity to get their message out with an installation of ‘out of work’ mannequins holding signs with cheeky messages including “Hungry for customers”, “Storeless and cold” and “Spare lunch? Big box is eating mine”.