Stockholm is your canvas|户外|广告营销案例【ADGuider广告指南】

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斯德哥尔摩是你的画布

案例简介：在泰尔画廊的一面墙上欣赏一些艺术家的作品。或者在镇上获得实时 3D 体验。这个应用程序将使斯德哥尔摩的艺术场景栩栩如生。你所要做的就是留意斯德哥尔摩艺术周的符号。“斯德哥尔摩是你的画布” 倡议允许任何人提交他们的艺术作品，并将其与增强现实一起展示在官方目录中。每当你找到一个符号，只要打开智能手机上的应用程序。然后点击斯德哥尔摩是你的画布按钮，将你手机的相机指向符号，然后瞧 -- 一幅艺术品会出现在你的显示器上!

斯德哥尔摩是你的画布

案例简介：Take in a selected number of artists' work on one wall at The Thiel Gallery. Or get a real time 3D experience all around town. This app will bring Stockholm's art scene to life. All you have to do is to keep an eye out for the Stockholm Art Week symbols. The initiative 'Stockholm Is Your Canvas' lets anyone submit their art and have it displayed in the official catalogue with augmented reality. Whenever you find a symbol just open the app on your smartphone. Then tap the Stockholm Is Your Canvas button, point your phone’s camera at the symbol and voilà – an artwork will appear on your display!