Zebrafest|短视频|广告营销案例【ADGuider广告指南】

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Zebrafest

案例简介：步行十字路口是布达佩斯山坡区最危险的地方。2008年底和 2009年初，该地区有更多的行人受伤，甚至死亡。居民在给市长办公室的信中对这种情况表示不满。他们报告说，他们不敢和他们的孩子踩在行人十字路口，因为司机根本不注意行人，加速下山。父母在信中写道，由于这种道德，他们害怕让孩子独自上学。当地政府不可能支持这一现象，2009年2月最后两起致命事故使得山坡区议会决定采取当地宣传运动的形式，试图改变政府的态度司机。由于该地区的市长想立即改变当地行人过街的可怕统计数据,他要求当地三大通信机构解决这个问题。

Zebrafest

案例简介：The pedestrian cross is the most dangerous place in Budapest Hillside District. At the end of 2008 and in the beginning of 2009 more pedestrians were injured and even killed in the district. The inhabitants expressed their displeasure about this situation in letters addressed to the Mayor Office.They reported that they dont dare to step on the pedestrian crosses with their children because of the drivers who pay no attention to the pedestrians at all and speed down the hill. In their letters parents wrote that because of this driving moral they afraid to let their children go alone to school. The local government could not have stood by this phenomenon and the last two fatal accidents in February 2009 made the Hillside District Council decide to act in form of a local communication campaign that tries to change the attitude of the drivers.As the Mayor of the district wanted to change immediately the horrible statistic of local pedestrian crosses, he asked three big local communication agency for solving this problem.