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无限没有戏剧没有Ribet
案例简介：无
无限没有戏剧没有Ribet
案例简介：None
Unlimited No Drama No Ribet
案例简介：无
Unlimited No Drama No Ribet
案例简介：None
无限没有戏剧没有Ribet
暂无简介
Unlimited No Drama No Ribet
暂无简介
基本信息
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案例详情
The youth, especially Gen Z, avoid complexities. Unlike other brands, the smartfren UNLIMITED does not have any complex terms and is, hence, the right product fit. To capture the minds, win the hearts of the youth, and make them advocate smartfren, we used cats (the most popular animal on the internet in Indonesia) as a hero. We let a cat hack our social media as a teaser and talk to our audiences. It was fun to see thousands of people go crazy for it. The cat and his friends went viral as they communicated smartfren UNLIMITED superiority across social networks and conventional media. Our network of publishers, KOLs, community, and strategic partners further amplifies this. The role of each channel was to create awareness and build advocacy.
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
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项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
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创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
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竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
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行业研究
热词查看洞悉爆点，抢占行业趋势红利
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