“The world isn’t getting smaller, it’s getting closer. Especially in the world of tourism, where destinations are lost in the sea of sameness. In a heightened competitive landscape, how can Hong Kong stand out?”Developed in tandem with Grey Group Hong Kong, the ‘Best of All, It’s In Hong Kong’ global campaign by the Hong Kong Tourism Board invites citizens of the world to experience Hong Kong through the eyes of its locals. Beginning with four brand videos and a director’s cut, visitors are encouraged to see and feel Hong Kong through differing experiences including: Gourmet Dining, Trendy Fashion and Entertainment, Family Adventures across Land, Sea and Sky, as well as experiencing the Great Outdoors Just Next To The City. CreditsTina Chao – General Manager, MarketingMichelle Tan – Senior Manager, Brand MarketingFarrida Lui – Manager, Brand MarketingRudie Lynes – Manager, English Editorial (Marketing)Chan Ching Man – Senior Chinese EditorEmily Wong – Assistant Manager, Brand MarketingMonica Hui – Assistant Manager, Brand MarketingQueenie Cheng – Senior Executive, Brand MarketingYani Wong – Executive, Brand MarketingSharon Chan - Senior English EditorYuki Xu - Senior Chinese EditorProduction House – Such FilmsMedia Agency – Mindshare Hong Kong