From waste to wasted|短视频|广告营销案例【ADGuider广告指南】

从浪费到浪费

案例简介：菲茨罗伊使用洗净的可口可乐标签作为世界上第一个可持续的朗姆酒标签。当涉及到解决像海洋污染这样大的问题时，我们中的许多人觉得选择是有限的。总部位于阿姆斯特丹的菲茨罗伊公司希望通过一种新的有前途的产品: 海军朗姆酒来改变这种信念。所以喝酒忘记我们造成的问题，实际上将有助于解决这些问题。通过将北海的废物变成漂亮的朗姆酒瓶，菲茨罗伊正在为他们的海军朗姆酒创造可持续的包装。旧的玻璃瓶变成了新的烧瓶，旧的可口可乐包装纸被用来生产漂亮的瓶盖。这款引人注目的上衣看起来像塑料大理石。创造一个独特而独特的设计，邀请人们将这个瓶子用于其他目的。这也是瓶子本身不会被打上品牌，而是被包装的主要原因。除了混合朗姆酒，菲茨罗伊还将他们自己的航海遗产融入了产品中。该机构位于一所古老的水手学校，它的名字来自小猎犬船长罗伯特 · 菲茨罗伊。也被称为船长，指导查尔斯 · 达尔文的探索之旅。唯一有助于恢复世界的朗姆酒，以及勇敢的船长曾经发现的朗姆酒，自豪地同名: 菲茨罗伊的海军朗姆酒。当然，食谱不是你普通的牙买加口味，它是所谓的 “海军风格”。一种光滑但沉重的味道，它给了我们一点过去人的勇气和意愿。有了世界上第一个可持续的朗姆酒标签，菲茨罗伊希望激励其他人想出重新利用废物的新方案，这样我们都可以以自己的方式为恢复我们的环境做出贡献。

从浪费到浪费

案例简介：Fitzroy uses washed up Coca-Cola labels for world’s first sustainable rum label.Options feel limited for many of us when it comes to solving problems as big as the pollution of the ocean. Amsterdam based agency Fitzroy wants to change this belief with a new promising product: Navy Rum. So drinking to forget the problems we cause, will actually contribute to solving them.By turning waste from the North Sea into beautiful rum bottles, Fitzroy is creating sustainable packaging for their navy rum. Old glass bottles are turned into new flasks and old Coca-Cola wrappers are used to produce beautiful bottle caps. This eye-catching top looks like plastic marble. Creating a unique and distinctive design which invites people to reuse this bottle for other purposes as well. This is also the main reason the bottle itself won’t be branded, but wrapped.Besides blending the rum, Fitzroy also blended their own nautical heritage into the product. The agency is located in an old sailor school and takes its name Fitzroy from the captain of the Beagle: Robert FitzRoy. Also known as the captain that steered Charles Darwin on his journeys of discovery. The only rum which contributes to restoring the world, to how it was once discovered by the brave captains, proudly carries the same name: Fitzroy’s Navy Rum. Of course the recipe is not your ordinary jamaican taste, it is the so called: ‘navy style’. A smooth but heavy flavour, which gives us a little nip of the bravery and willingness of the men of the past.With the world’s first sustainable rum label, Fitzroy wants to inspire others to think of new options to re-use waste, so we can all contribute in our own way to restore our environment.