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更多 # SmashTheLabel
案例简介:在南非这样一个多样化的国家,我们仍然面临着由我们在种族、文化遗产、性别偏好、社会经济地位和背景方面的差异所驱动的偏见和歧视行为。基于刻板印象的标签使这些偏见永久化,并使我们分开。这就是为什么标志性的 150 年历史的啤酒品牌 Castle Lager 决定正面解决这个问题。洞察是,当我们坐下来,在啤酒上相互了解时,我们看到一个人比他们的 “标签” 有更多。'
更多 # SmashTheLabel
案例简介:In a country as diverse as South Africa, we are still confronted by acts of prejudice and discrimination driven by our differences in our race, cultural heritage, sexual preference, social-economic standing and background. Labels based on stereotypical labels perpetuate these prejudices and keep us apart. And that’s why Castle Lager, the iconic 150-year-old beer brand that’s always been about friendship, decided tackle the issue head-on. The insight being that when we sit down and get to know each other over a beer, we see that there is much more to a person than their ‘label.’
More Than That #SmashTheLabel
案例简介:在南非这样一个多样化的国家,我们仍然面临着由我们在种族、文化遗产、性别偏好、社会经济地位和背景方面的差异所驱动的偏见和歧视行为。基于刻板印象的标签使这些偏见永久化,并使我们分开。这就是为什么标志性的 150 年历史的啤酒品牌 Castle Lager 决定正面解决这个问题。洞察是,当我们坐下来,在啤酒上相互了解时,我们看到一个人比他们的 “标签” 有更多。'
More Than That #SmashTheLabel
案例简介:In a country as diverse as South Africa, we are still confronted by acts of prejudice and discrimination driven by our differences in our race, cultural heritage, sexual preference, social-economic standing and background. Labels based on stereotypical labels perpetuate these prejudices and keep us apart. And that’s why Castle Lager, the iconic 150-year-old beer brand that’s always been about friendship, decided tackle the issue head-on. The insight being that when we sit down and get to know each other over a beer, we see that there is much more to a person than their ‘label.’
更多 # SmashTheLabel
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More Than That #SmashTheLabel
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基本信息
- 广告品牌: Castle Lager
- 发布日期: 2018-09-14
- 行业领域: 烟酒/送礼 , 饮食/特产
- 媒体类别: 短视频
- 广告语言: 英语
- 媒介平台: 网络
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