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康加镜头
案例简介：Bacard í Rum将与Snapchat合作，推出一套定制的舞蹈镜头，为世界上获奖最多的朗姆酒品牌最新的重新想象的 “康加” 曲目设置。这首充满活力的新歌于1月晚些时候首次亮相，伴随着音乐视频和围绕超级碗的宣传活动，是30年来标志性拉丁舞经典的首次也是唯一一次官方翻拍，其中包括莱斯利·格雷斯 (Leslie Grace) 的主唱，米克·米尔 (Meek Mill) 的说唱诗句，由格莱美获奖Boi-1da制作。紧随该品牌的 “康加壮举”。“You” 活动启动后，bacard í 自豪地成为第一个与Snapchat正式合作使用其创新的AR 3D全身跟踪技术的酒精饮料品牌。这项技术是由Snapchat开创的，并在2020年10月中首次亮相，它跟踪人体上的18个关节，并应用3D建模来跟踪snapchatter在相机中的运动。使用自定义的bacard í 镜头，Snapchat用户与镜头一起移动，交互和跳舞的越多-“Conga” 轨道的乐器层将被解锁。它的工作原理很简单: 快照者通过扫描百加得快照代码解锁 “康加” 免提镜头。镜头将引导Snapchatters进行一系列与歌曲中不同乐器相对应的舞蹈动作，并伴随着3D AR动画，让人联想到充满活力的加勒比海世界，官方音乐视频在此进行。随着Snapchatters继续跳舞并遵循运动提示，他们将解锁更多曲目，最终可以使用完整的 “Conga” 重制和有趣的新舞蹈程序。 完全解锁后，Snapchatters可以与朋友和Snapchat故事分享他们的表现，并邀请他们动摇身体并加入Conga。
康加镜头
案例简介：BACARDÍ Rum is teaming up with Snapchat to launch a custom dance Lens set to the world’s most awarded rum brand’s latest re-imagined “Conga” track. The energetic new song, which debuted in late January along with a music video and surrounding campaign just ahead of the Super Bowl, is the first and only official remake of the iconic Latin dance classic in 30 years, featuring lead vocals from Leslie Grace, rap verses by Meek Mill, produced by Grammy-winning Boi-1da. On the heels of the brand’s “Conga Feat. You” campaign launch, BACARDÍ is proud to be the first alcoholic beverage brand to officially partner with Snapchat to use its innovative AR 3D Full Body-Tracking technology. The technology – pioneered by Snapchat and debuted in October 2020 – tracks 18 joints on the human body and applies 3D modeling to follow the movements of Snapchatters in view of the camera. With the custom BACARDÍ Lens, the more a Snapchat user moves, interacts, and dances along with the Lens – the more instrumental layers of the “Conga” track will be unlocked. How it works is simple: Snapchatters unlock the “Conga” hands-free Lens by Scanning the Bacardi Snapcode. The Lens will guide Snapchatters through a series of dance moves that correspond to different instruments in the song, accompanied by 3D AR animations reminiscent of the vibrant Caribbean world where the official music video takes place. As Snapchatters continue dancing and following the movement prompts, they’ll unlock more of the track, culminating in access to the full “Conga” remake and a fun, new dance routine. Once fully unlocked, Snapchatters can share their performance with their friends and on their Snapchat story, and invite them to shake their body and join the Conga too.
Conga Lens
案例简介：Bacard í Rum将与Snapchat合作，推出一套定制的舞蹈镜头，为世界上获奖最多的朗姆酒品牌最新的重新想象的 “康加” 曲目设置。这首充满活力的新歌于1月晚些时候首次亮相，伴随着音乐视频和围绕超级碗的宣传活动，是30年来标志性拉丁舞经典的首次也是唯一一次官方翻拍，其中包括莱斯利·格雷斯 (Leslie Grace) 的主唱，米克·米尔 (Meek Mill) 的说唱诗句，由格莱美获奖Boi-1da制作。紧随该品牌的 “康加壮举”。“You” 活动启动后，bacard í 自豪地成为第一个与Snapchat正式合作使用其创新的AR 3D全身跟踪技术的酒精饮料品牌。这项技术是由Snapchat开创的，并在2020年10月中首次亮相，它跟踪人体上的18个关节，并应用3D建模来跟踪snapchatter在相机中的运动。使用自定义的bacard í 镜头，Snapchat用户与镜头一起移动，交互和跳舞的越多-“Conga” 轨道的乐器层将被解锁。它的工作原理很简单: 快照者通过扫描百加得快照代码解锁 “康加” 免提镜头。镜头将引导Snapchatters进行一系列与歌曲中不同乐器相对应的舞蹈动作，并伴随着3D AR动画，让人联想到充满活力的加勒比海世界，官方音乐视频在此进行。随着Snapchatters继续跳舞并遵循运动提示，他们将解锁更多曲目，最终可以使用完整的 “Conga” 重制和有趣的新舞蹈程序。 完全解锁后，Snapchatters可以与朋友和Snapchat故事分享他们的表现，并邀请他们动摇身体并加入Conga。
Conga Lens
案例简介：BACARDÍ Rum is teaming up with Snapchat to launch a custom dance Lens set to the world’s most awarded rum brand’s latest re-imagined “Conga” track. The energetic new song, which debuted in late January along with a music video and surrounding campaign just ahead of the Super Bowl, is the first and only official remake of the iconic Latin dance classic in 30 years, featuring lead vocals from Leslie Grace, rap verses by Meek Mill, produced by Grammy-winning Boi-1da. On the heels of the brand’s “Conga Feat. You” campaign launch, BACARDÍ is proud to be the first alcoholic beverage brand to officially partner with Snapchat to use its innovative AR 3D Full Body-Tracking technology. The technology – pioneered by Snapchat and debuted in October 2020 – tracks 18 joints on the human body and applies 3D modeling to follow the movements of Snapchatters in view of the camera. With the custom BACARDÍ Lens, the more a Snapchat user moves, interacts, and dances along with the Lens – the more instrumental layers of the “Conga” track will be unlocked. How it works is simple: Snapchatters unlock the “Conga” hands-free Lens by Scanning the Bacardi Snapcode. The Lens will guide Snapchatters through a series of dance moves that correspond to different instruments in the song, accompanied by 3D AR animations reminiscent of the vibrant Caribbean world where the official music video takes place. As Snapchatters continue dancing and following the movement prompts, they’ll unlock more of the track, culminating in access to the full “Conga” remake and a fun, new dance routine. Once fully unlocked, Snapchatters can share their performance with their friends and on their Snapchat story, and invite them to shake their body and join the Conga too.
康加镜头
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Conga Lens
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