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M & S食品: 珀西·猪 (Percy Pig) 由灰色伦敦复活
案例简介：
M & S食品: 珀西·猪 (Percy Pig) 由灰色伦敦复活
案例简介：
M&S Food: Percy Pig Comes to LIfe by Grey London
案例简介：
M&S Food: Percy Pig Comes to LIfe by Grey London
案例简介：
M & S食品: 珀西·猪 (Percy Pig) 由灰色伦敦复活
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M&S Food: Percy Pig Comes to LIfe by Grey London
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Marks & Spencer has launched two ads this Christmas – one for food and one for home and fashion. Promoting its festive food collection is an animated Percy Pig voiced by Tom Holland, who is awoken by a fairy godmother voiced by Dawn French.The retailer leveraged TikTok to maximize its exposure of the spot with a teaser of its food commercial, accompanied by the hashtag #whoispercypig, to its 130k followers.To support the campaign, M&S has taken over Waterloo Station, filling all ad spots and installing a gift train that features within the clothing and home ad. A cover wrap for tomorrow’s Metro has also been taken, along with hand-painted murals in Edinburgh, London and Manchester.Both TV ads launched on ITV’s Good Morning Britain, with primetime debuts during the Pride of Britain Awards, going head-to-head against John Lewis’s Xmas ad premiere.
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