本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
成长你的头脑
案例简介：“成长你的心灵” 运动得到了委托听觉研究的支持，该研究发现，62% 的澳大利亚人想要成长他们的心灵,但是 35% 的人不确定如何做到这一点。视频内容侧重于读者和作者在治疗中的特征，讨论他们的问题，并解决人们经常难以适应的想法是时候阅读一本书了。一个视频以一个心烦意乱的简 · 奥斯汀和一个全神贯注的读者在一起为特色，而另一个视频侧重于一个自助作者和一个忙碌的工作妈妈。 这项综合活动涵盖了电视、电影、数字和户外等线上和线下频道，并高度关注 Facebook 、 YouTube 、 Twitter 和 Instagram.Audible.com 等平台的宣传和社交。非盟与许多机构合作，使这一运动起死回生。通过集体主导的创意和制作，媒体预订由 M2M 处理，宣传由 Poem 管理，我们是社会主导的社会和影响者工作。为了帮助澳大利亚人开始他们的旅程，Audible.com。 au 与大脑和精神中心的研究人员合作，制作了 24 本最好的有声读物来培养大脑。以小说和非小说为特色,文学指南建立在神经可塑性研究的见解之上，并采取基于科学的方法来增强智能。
成长你的头脑
案例简介：The ‘Grow Your Mind’ campaign was backed up by Audible-commissioned research which found that 62 per cent of Aussies want to grow their mind, but 35 per cent are unsure of how to do so.The video content focuses on readers and author characterisations in therapy discussing their issues and tackling the idea that people often struggle to fit in time for reading to get through a book.One video features a flustered Jane Austen in a bonnet with a preoccupied reader, while the other focuses on a self- help author and a busy working mum. The integrated campaign spans above and below-the-line channels including TV, cinema, digital and outdoor, plus a strong focus on publicity and social across platforms Facebook, YouTube, Twitter and Instagram.Audible.com.au worked with a host of agencies to bring the campaign to life. WiTH Collective led creative and production, media booking was handled by M2M, publicity was managed by Poem, and We Are Social led social and influencer work.To help Australians kick start their journey, Audible.com.au partnered with researchers from the Brain and Mind Centre to create The 24 Best Audiobooks to Grow the Mind.Featuring fiction and non-fiction, the literary guide was built on insights from neuroplasticity research and takes a science-based approach to smartening up.
Grow Your Mind
案例简介：“成长你的心灵” 运动得到了委托听觉研究的支持，该研究发现，62% 的澳大利亚人想要成长他们的心灵,但是 35% 的人不确定如何做到这一点。视频内容侧重于读者和作者在治疗中的特征，讨论他们的问题，并解决人们经常难以适应的想法是时候阅读一本书了。一个视频以一个心烦意乱的简 · 奥斯汀和一个全神贯注的读者在一起为特色，而另一个视频侧重于一个自助作者和一个忙碌的工作妈妈。 这项综合活动涵盖了电视、电影、数字和户外等线上和线下频道，并高度关注 Facebook 、 YouTube 、 Twitter 和 Instagram.Audible.com 等平台的宣传和社交。非盟与许多机构合作，使这一运动起死回生。通过集体主导的创意和制作，媒体预订由 M2M 处理，宣传由 Poem 管理，我们是社会主导的社会和影响者工作。为了帮助澳大利亚人开始他们的旅程，Audible.com。 au 与大脑和精神中心的研究人员合作，制作了 24 本最好的有声读物来培养大脑。以小说和非小说为特色,文学指南建立在神经可塑性研究的见解之上，并采取基于科学的方法来增强智能。
Grow Your Mind
案例简介：The ‘Grow Your Mind’ campaign was backed up by Audible-commissioned research which found that 62 per cent of Aussies want to grow their mind, but 35 per cent are unsure of how to do so.The video content focuses on readers and author characterisations in therapy discussing their issues and tackling the idea that people often struggle to fit in time for reading to get through a book.One video features a flustered Jane Austen in a bonnet with a preoccupied reader, while the other focuses on a self- help author and a busy working mum. The integrated campaign spans above and below-the-line channels including TV, cinema, digital and outdoor, plus a strong focus on publicity and social across platforms Facebook, YouTube, Twitter and Instagram.Audible.com.au worked with a host of agencies to bring the campaign to life. WiTH Collective led creative and production, media booking was handled by M2M, publicity was managed by Poem, and We Are Social led social and influencer work.To help Australians kick start their journey, Audible.com.au partnered with researchers from the Brain and Mind Centre to create The 24 Best Audiobooks to Grow the Mind.Featuring fiction and non-fiction, the literary guide was built on insights from neuroplasticity research and takes a science-based approach to smartening up.
成长你的头脑
暂无简介
Grow Your Mind
暂无简介
基本信息
- 广告战役： #Grow Your Mind#
- 广告品牌： Audible.com
- 发布日期： 2017-08-01
- 行业领域： 互联网服务 , 网站
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
