Groupon has released its Super Bowl ad starring 'Girl's Trip' breakout star Tiffany Hadish. The new brand campaign will air during the fourth quarter of the big game.In the spot, Haddish extols the benefits of shopping with Groupon and supporting local businesses. In 'Who Wouldn’t,' Haddish is seen walking down a typical Main Street, asking the question: “What kind of person wouldn’t want to support local businesses?” Flash to the villainous rich guy who doesn’t need to save money or help smaller merchants saying he wants to close small businesses down, then promptly gets a football kicked into his sensitive regions.The ad positions Tiffany as the smart, savvy consumer who uses Groupon every day to save money and help local businesses in her neighborhood – and feels good about doing so – against the soulless rich guy who fails to understand the value of supporting a family-run local business.The advertising was done by agency-of-record O’Keefe Reinhard & Paul (OKRP) and media by Blackwood Seven.CreditsClient: GrouponSVP and Chief Marketing Officer: Vinayak HegdeVP of NA Marketing: Jon WildHead of Advertising & Media: Lisa DiehlmannSenior Manager, Brand Marketing: Peter VanderHyeBrand Marketing Content Manager: Mary (Meme) RomanoSocial Media: Cassie CappuccioAgency: O’Keefe Reinhard & PaulChief Executive Officer: Tom O’KeefePresident: Nick PaulChief Creative Officer: Matt ReinhardGroup Creative Director: Will BrightWriter / Creative Director: Aaron CatheyArt Director: Paul B FeldmannHead of Production/EP: Scott MitchellDirector of Production Business Affairs: Katie JohnsonHead of Client Business: Rahul RoyAccount Director: Margaret FurthAccount Executive: Amanda JacobsDirector of Brand Strategy: Nate SwiftBrand Strategist: Hanley FanslerEditorial: Whiskey & BananasSupervising Editor: Nate PenceVFX/Color: The MillExecutive Producer: Carl PhillipsSenior Producer: Heino HenningVFX/2D Lead: Jamin ClutcherColorist: Luke MorrisonExecutive Producer, Color: Laurie AdrianopoliColor Producer: Dan ButlerColor Assistant: Lindsey Mazue, Ryan Esboldt​Production Company: CaviarExecutive Producers: Kim Dellara, Jasper Thomlinson, Michael SagolDirector: Jody HillProducer: Bernard RahillDoP: Toby IrwinProduction Designer: Mark Snelgrove