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Groupon: OKRP的最后一分钟礼物
案例简介:
Groupon: OKRP的最后一分钟礼物
案例简介:
Groupon: Last Minute Gifting by OKRP
案例简介:
Groupon: Last Minute Gifting by OKRP
案例简介:
Groupon: OKRP的最后一分钟礼物
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Groupon: Last Minute Gifting by OKRP
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It’s difficult to remember gifts for everyone, especially if you don’t keep a tidy list. Groupon’s latest campaign offers plenty of gifts to get anyone through those ‘oh shit’ moments.The heroine of the spot wakes up in a panic, realizing she hasn’t bought gifts for everyone, but her Groupon app gets her everything she needs for those she almost forgot.The ads, created with O’Keefe Reinhard & Paul, appeal to forgetful shoppers and remind them that Groupon has experiences for everyone on their list. With instant gifting, they can finish up their shopping and go back to a restful night’s sleep. According to the National Retail Federation, only one in 10 Americans complete their holiday shopping by mid-December with indecisiveness over what to buy ranking as the number one cause.CreditsAgency: O’Keefe Reinhard & PaulTom O’Keefe, Chief Executive OfficerMatt Reinhard, Chief Creative OfficerNick Paul, PresidentRahul Roy, Head of Client BusinessWill Bright, Group Creative DirectorAmy Rogers, Creative Director/Art DirectorPat Durkin, Creative Director/WriterMargaret Furth, Account SupervisorAmanda Jacobs, Account ExecutiveKatie Johnson, Director, Production Business Affairs
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