案例简介：这部电影旨在为东京有史以来的第一个投资组合之夜创造意识和参与。世界上许多城市每年 5月22日同时参加。PN 让初级创意人员有机会让来自多个机构的当地创意总监审查他们的工作。一种创意的 “快速约会”。但日本保守的广告业的网络实践直到现在还没有给投资组合带来机会。为了打破现状，我们知道我们必须创造一些非常不寻常的东西来接触年轻创意人和行业领导者的目标受众。 对于年轻的创意人才来说，坐在行业创意领袖面前审视和评论你的工作是一个经典的悖论: 你希望你的作品被他们看到，但同时你害怕他们会如何判断它。我们觉得这和你去看恐怖电影时的感觉没什么不同: 你同时害怕却无法控制地被吸引。我们决定关注这个悖论，并在电影中创造一个创意人员可以在情感上认同的场景，同样重要的是，他们希望传递给同龄人。

案例简介：This film is designed to generate awareness & participation for the first ever Portfolio Night in Tokyo. Many cities around the world participate simultaneously every May 22. PN gives junior creatives the chance to have their work reviewed by leading local creative directors from multiple agencies. A sort of "speed dating" for creatives. But Japan's conservative advertising industry's networking practices hadn't given Portfolio Night the chance until now. In order to break through the status quo, we knew we had to create something very out of the ordinary to reach the target audience of young creatives and industry leaders alike. For young creative talent, sitting in-front of industry creative leaders while they examine and comment on your work is a classic paradox: you want your work to be seen by them yet at the same time you are terrified of how they will judge it. We felt this is not unlike the feeling you experience when you go to a horror movie: you're simultaneously scared yet uncontrollably attracted. We decided to focus on this paradox and create a scenario on film that creatives can emotionally identify with and, equally important, want to pass on to their peers.

世界一怖い招待状 | The Showing - The Scariest Meeting Ever

案例简介：这部电影旨在为东京有史以来的第一个投资组合之夜创造意识和参与。世界上许多城市每年 5月22日同时参加。PN 让初级创意人员有机会让来自多个机构的当地创意总监审查他们的工作。一种创意的 “快速约会”。但日本保守的广告业的网络实践直到现在还没有给投资组合带来机会。为了打破现状，我们知道我们必须创造一些非常不寻常的东西来接触年轻创意人和行业领导者的目标受众。 对于年轻的创意人才来说，坐在行业创意领袖面前审视和评论你的工作是一个经典的悖论: 你希望你的作品被他们看到，但同时你害怕他们会如何判断它。我们觉得这和你去看恐怖电影时的感觉没什么不同: 你同时害怕却无法控制地被吸引。我们决定关注这个悖论，并在电影中创造一个创意人员可以在情感上认同的场景，同样重要的是，他们希望传递给同龄人。

世界一怖い招待状 | The Showing - The Scariest Meeting Ever

案例简介：This film is designed to generate awareness & participation for the first ever Portfolio Night in Tokyo. Many cities around the world participate simultaneously every May 22. PN gives junior creatives the chance to have their work reviewed by leading local creative directors from multiple agencies. A sort of "speed dating" for creatives. But Japan's conservative advertising industry's networking practices hadn't given Portfolio Night the chance until now. In order to break through the status quo, we knew we had to create something very out of the ordinary to reach the target audience of young creatives and industry leaders alike. For young creative talent, sitting in-front of industry creative leaders while they examine and comment on your work is a classic paradox: you want your work to be seen by them yet at the same time you are terrified of how they will judge it. We felt this is not unlike the feeling you experience when you go to a horror movie: you're simultaneously scared yet uncontrollably attracted. We decided to focus on this paradox and create a scenario on film that creatives can emotionally identify with and, equally important, want to pass on to their peers.

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世界一怖い招待状 | The Showing - The Scariest Meeting Ever

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