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年轻和连接，漫长的等待
案例简介：RKCR/Y & R 将在第四频道和 E4 为 LG 电子推出一系列产品，向 16-24 岁的年轻人展示 LG 创新的智能手机系列如何提高他们的生活水平。这些电影据称是由 LG 资助的美国日间肥皂剧《年轻与连线》的抢救元素制作的, 这是基于一群年轻而迷人的加州人的生活。合作伙伴 -- 由 LG 电子资助，以其市场领先的智能手机而闻名, 《年轻人和连接者》是有史以来第一个基于年轻人今天真正生活的现实的美国日时间系列。故事情节将聚焦于年轻人在现代互联世界中生活方式背后的真正戏剧来源: 移动社交网络。该系列拥有成为收视率赢家所需的所有要素 -- 美丽的人、戏剧、复仇和轻薄的泳装。然而，在拍摄开始两天后，在没有给出任何理由的情况下，该网络停止了制作，只留下了系列镜头的一小部分。经过迅速的媒体谈判和大量的重新编辑，这些视频成为 LG 与英国第四频道现有赞助协议的支柱。"
年轻和连接，漫长的等待
案例简介：RKCR/Y&R is launching a series of idents for LG Electronics on Channel 4 and E4 to showcase to 16-24 year olds how LG’s innovative range of smartphones can enhance their lives. The films are purported to be made from the salvaged elements of an LG-funded US day-time soap opera ‘The Young and Connected’, which was to be based on the lives of a group of young and glamorous Californians. Partner-funded by LG Electronics, renowned for its market leading smart phones, ‘The Young and the Connected’ was trailed as being the first ever US day-time series to be based on the realities of how young people really live their lives today. Storylines were to focus on the real source of drama behind the way young people lead their lives in our modern connected world: mobile social networking. The series had all of the ingredients needed to be a ratings winner - beautiful people, drama, revenge and skimpy swimwear. However, two days after filming began, without any reason being given, the network pulled the plug on the production, leaving only a fraction of the series footage in the can. Following speedy media negotiations and considerable re-editing the footage then became the backbone of LG’s existing sponsorship deal with Channel 4 in the UK.”
Young & Connected, A Long Wait
案例简介：RKCR/Y & R 将在第四频道和 E4 为 LG 电子推出一系列产品，向 16-24 岁的年轻人展示 LG 创新的智能手机系列如何提高他们的生活水平。这些电影据称是由 LG 资助的美国日间肥皂剧《年轻与连线》的抢救元素制作的, 这是基于一群年轻而迷人的加州人的生活。合作伙伴 -- 由 LG 电子资助，以其市场领先的智能手机而闻名, 《年轻人和连接者》是有史以来第一个基于年轻人今天真正生活的现实的美国日时间系列。故事情节将聚焦于年轻人在现代互联世界中生活方式背后的真正戏剧来源: 移动社交网络。该系列拥有成为收视率赢家所需的所有要素 -- 美丽的人、戏剧、复仇和轻薄的泳装。然而，在拍摄开始两天后，在没有给出任何理由的情况下，该网络停止了制作，只留下了系列镜头的一小部分。经过迅速的媒体谈判和大量的重新编辑，这些视频成为 LG 与英国第四频道现有赞助协议的支柱。"
Young & Connected, A Long Wait
案例简介：RKCR/Y&R is launching a series of idents for LG Electronics on Channel 4 and E4 to showcase to 16-24 year olds how LG’s innovative range of smartphones can enhance their lives. The films are purported to be made from the salvaged elements of an LG-funded US day-time soap opera ‘The Young and Connected’, which was to be based on the lives of a group of young and glamorous Californians. Partner-funded by LG Electronics, renowned for its market leading smart phones, ‘The Young and the Connected’ was trailed as being the first ever US day-time series to be based on the realities of how young people really live their lives today. Storylines were to focus on the real source of drama behind the way young people lead their lives in our modern connected world: mobile social networking. The series had all of the ingredients needed to be a ratings winner - beautiful people, drama, revenge and skimpy swimwear. However, two days after filming began, without any reason being given, the network pulled the plug on the production, leaving only a fraction of the series footage in the can. Following speedy media negotiations and considerable re-editing the footage then became the backbone of LG’s existing sponsorship deal with Channel 4 in the UK.”
年轻和连接，漫长的等待
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Young & Connected, A Long Wait
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基本信息
- 广告战役： #LG-影视-26815#
- 广告品牌： LG
- 发布日期： 2010-07-08
- 行业领域： 电器/办公 , 影音娱乐
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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