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华丽乐队
案例简介：广告公司Cactus正在通过电视广告宣传科罗拉多州彩票最新的刮刮游戏系列eXtreme Multiplier scratch，该电视广告由一个持续老化的头发金属乐队主演，以提醒观众有更容易找到财富的方法。 “Glam Band” 最近在整个科罗拉多州推出，一个无线电组件将于本月晚些时候开始。仙人掌还将利用单独的社交媒体，网络，电子邮件和销售点抵押品来提高意识，并提醒彩票玩家有一款新游戏要赢。 电视节目捕捉了乐队成员在演出前在后台的更衣室里抽水时，他们将如何将自己推销为百万富翁。但是，他们在一个不起眼的场地中稀疏的人群面前的表现表明，他们的工作已经完成。科罗拉多彩票中断了现场，以提醒观众，其新的extreme Scratch游戏可以更轻松地实现极限。 eXtreme Scratch为玩家提供了许多方法，可以通过以1美元，2美元，5美元，10美元和20美元的独特价格出售门票来赢得不同数量的钱。玩家可以在20美元的门票上赢得100万美元。 在创作作品时，仙人掌的策略是以一种有趣，令人难忘的方式突出a) 赢得一百万美元的难易程度和b) 这些游戏的 “极端” 性质。该机构确定，这些玩家重视了解高价值支出和获胜几率。在短时间内有很多交流。 创意总监Shea Tullos解释说: “人们走极端寻找自己的财富。”“对于这些游戏的发布，我们强调了通过将eXtreme Scratch与老化的glam乐队并列来立即赢得100万美元的轻松性，他们仍然希望抓住他们的重大突破。这个概念的灵感来自明亮，大胆的门票艺术，并提醒Coloradans继续 “玩耍”。” 仙人掌在过去的12年里一直是科罗拉多彩票的AOR (自2007年以来)。
华丽乐队
案例简介：Advertising agency Cactus is promoting awareness of the Colorado Lottery’s newest family of scratch games, eXtreme Multiplier Scratch, with a TV ad starring a persistent aging hair metal band to remind viewers that there are easier ways to find fortune. “Glam Band” recently launched throughout Colorado, and a radio component will kick off later this month. Cactus’ will also leverage separate social media, web, email, and point-of-sale collateral to increase awareness and alert lottery players that there is a new game to win. The TV spot captures the band members plotting how they will market themselves into millionaires as they pump themselves up in a dressing room backstage before a gig. However, their performance in front of a sparse crowd in a nondescript venue indicates they have their work cut out for them. The Colorado Lottery interrupts the scene to remind viewers there are easier ways to go extreme for real with its new eXtreme Scratch games. eXtreme Scratch offers players many ways to win different amounts of money by selling tickets at unique price points of $1, $2, $5, $10, and $20. Players can win up to $1 million on the $20 ticket. In creating the work, Cactus’ strategy was to highlight a) the ease of winning a million dollars and b) the “extreme” nature of these games in a fun, memorable way. The agency determined that these players value knowing both the high-value payouts and their odds of winning. There was a lot to communicate in a short amount of time. “People go to some crazy extremes to find their fortune,” explained Creative Director Shea Tullos. “For the launch of these games, we highlighted the ease of winning $1 million instantly by juxtaposing eXtreme Scratch with an aging glam band still looking to catch their big break. The concept was inspired by the bright, bold ticket art and serves as a reminder for Coloradans to ‘Play On.’” Cactus has served as the Colorado Lottery’s AOR for the past 12 years (since 2007).
Glam Band
案例简介：广告公司Cactus正在通过电视广告宣传科罗拉多州彩票最新的刮刮游戏系列eXtreme Multiplier scratch，该电视广告由一个持续老化的头发金属乐队主演，以提醒观众有更容易找到财富的方法。 “Glam Band” 最近在整个科罗拉多州推出，一个无线电组件将于本月晚些时候开始。仙人掌还将利用单独的社交媒体，网络，电子邮件和销售点抵押品来提高意识，并提醒彩票玩家有一款新游戏要赢。 电视节目捕捉了乐队成员在演出前在后台的更衣室里抽水时，他们将如何将自己推销为百万富翁。但是，他们在一个不起眼的场地中稀疏的人群面前的表现表明，他们的工作已经完成。科罗拉多彩票中断了现场，以提醒观众，其新的extreme Scratch游戏可以更轻松地实现极限。 eXtreme Scratch为玩家提供了许多方法，可以通过以1美元，2美元，5美元，10美元和20美元的独特价格出售门票来赢得不同数量的钱。玩家可以在20美元的门票上赢得100万美元。 在创作作品时，仙人掌的策略是以一种有趣，令人难忘的方式突出a) 赢得一百万美元的难易程度和b) 这些游戏的 “极端” 性质。该机构确定，这些玩家重视了解高价值支出和获胜几率。在短时间内有很多交流。 创意总监Shea Tullos解释说: “人们走极端寻找自己的财富。”“对于这些游戏的发布，我们强调了通过将eXtreme Scratch与老化的glam乐队并列来立即赢得100万美元的轻松性，他们仍然希望抓住他们的重大突破。这个概念的灵感来自明亮，大胆的门票艺术，并提醒Coloradans继续 “玩耍”。” 仙人掌在过去的12年里一直是科罗拉多彩票的AOR (自2007年以来)。
Glam Band
案例简介：Advertising agency Cactus is promoting awareness of the Colorado Lottery’s newest family of scratch games, eXtreme Multiplier Scratch, with a TV ad starring a persistent aging hair metal band to remind viewers that there are easier ways to find fortune. “Glam Band” recently launched throughout Colorado, and a radio component will kick off later this month. Cactus’ will also leverage separate social media, web, email, and point-of-sale collateral to increase awareness and alert lottery players that there is a new game to win. The TV spot captures the band members plotting how they will market themselves into millionaires as they pump themselves up in a dressing room backstage before a gig. However, their performance in front of a sparse crowd in a nondescript venue indicates they have their work cut out for them. The Colorado Lottery interrupts the scene to remind viewers there are easier ways to go extreme for real with its new eXtreme Scratch games. eXtreme Scratch offers players many ways to win different amounts of money by selling tickets at unique price points of $1, $2, $5, $10, and $20. Players can win up to $1 million on the $20 ticket. In creating the work, Cactus’ strategy was to highlight a) the ease of winning a million dollars and b) the “extreme” nature of these games in a fun, memorable way. The agency determined that these players value knowing both the high-value payouts and their odds of winning. There was a lot to communicate in a short amount of time. “People go to some crazy extremes to find their fortune,” explained Creative Director Shea Tullos. “For the launch of these games, we highlighted the ease of winning $1 million instantly by juxtaposing eXtreme Scratch with an aging glam band still looking to catch their big break. The concept was inspired by the bright, bold ticket art and serves as a reminder for Coloradans to ‘Play On.’” Cactus has served as the Colorado Lottery’s AOR for the past 12 years (since 2007).
华丽乐队
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Glam Band
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