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破碎和美丽
案例简介:大西洋唱片公司与 STX 电影公司合作,推出了凯利 · 克拉克森的《破碎与美丽》的官方视频伴侣,并在即将上映的动画电影《鬼娃娃》的配乐中亮相。ATK PLN 为《猎犬》的杰伊 · 马丁执导的真人音乐视频中 uglydoll 角色的客串表演提供了动画。ATK PLN 与姐妹公司 Reel FX 密切合作,他们制作了这部故事片。这段视频以克拉克森的女儿里弗 · 罗斯为主角,展示了这位格莱美奖得主在后台为演出做准备。通过她积极的自我肯定,“我知道我是超级女人,我知道我很坚强”,这位贪得无厌的好奇的粉红色 UglyDoll Moxy (由电影中的克拉克森配音) 当她亲自体验表演时,会在幕后引起轰动。但是,尽管保安有点不那么有趣 (而且上气不接下气),克拉克森和她的女儿却被莫西的兴奋和自信迷住了。
破碎和美丽
案例简介:Atlantic Records, in partnership with STX Films, has launched the official video companion to Kelly Clarkson’s “Broken & Beautiful,” featured on the soundtrack for the upcoming animated feature film UglyDolls. ATK PLN provided the animation for the cameo appearances of the UglyDolls characters in the live action music video, directed by Hound’s Jay Martin. ATK PLN worked closely with sister company Reel FX, who animated the feature film. The video, which features Clarkson’s daughter River Rose, shows the Grammy-winning singer backstage preparing for a show. Through her positive self affirmations of “I know I’m Superwoman, I know I’m strong,” the insatiably curious pink UglyDoll Moxy (voiced by Clarkson in the film) causes a behind-the-scenes stir as she takes it upon herself to get a full access glimpse into the performance. But while the security guard is somewhat less-than-amused (and out of breath), Clarkson and her daughter are charmed by Moxy’s excitement and confidence.
Broken & Beautiful
案例简介:大西洋唱片公司与 STX 电影公司合作,推出了凯利 · 克拉克森的《破碎与美丽》的官方视频伴侣,并在即将上映的动画电影《鬼娃娃》的配乐中亮相。ATK PLN 为《猎犬》的杰伊 · 马丁执导的真人音乐视频中 uglydoll 角色的客串表演提供了动画。ATK PLN 与姐妹公司 Reel FX 密切合作,他们制作了这部故事片。这段视频以克拉克森的女儿里弗 · 罗斯为主角,展示了这位格莱美奖得主在后台为演出做准备。通过她积极的自我肯定,“我知道我是超级女人,我知道我很坚强”,这位贪得无厌的好奇的粉红色 UglyDoll Moxy (由电影中的克拉克森配音) 当她亲自体验表演时,会在幕后引起轰动。但是,尽管保安有点不那么有趣 (而且上气不接下气),克拉克森和她的女儿却被莫西的兴奋和自信迷住了。
Broken & Beautiful
案例简介:Atlantic Records, in partnership with STX Films, has launched the official video companion to Kelly Clarkson’s “Broken & Beautiful,” featured on the soundtrack for the upcoming animated feature film UglyDolls. ATK PLN provided the animation for the cameo appearances of the UglyDolls characters in the live action music video, directed by Hound’s Jay Martin. ATK PLN worked closely with sister company Reel FX, who animated the feature film. The video, which features Clarkson’s daughter River Rose, shows the Grammy-winning singer backstage preparing for a show. Through her positive self affirmations of “I know I’m Superwoman, I know I’m strong,” the insatiably curious pink UglyDoll Moxy (voiced by Clarkson in the film) causes a behind-the-scenes stir as she takes it upon herself to get a full access glimpse into the performance. But while the security guard is somewhat less-than-amused (and out of breath), Clarkson and her daughter are charmed by Moxy’s excitement and confidence.
破碎和美丽
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Broken & Beautiful
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基本信息
- 广告战役: #UglyDolls#
- 广告品牌: Kelly Clarkson
- 发布日期: 2019-04-01
- 行业领域: 电器/办公 , 光盘 , 电脑/硬件
- 媒体类别: 短视频
- 广告语言: 英语
- 媒介平台: 网络
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