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案例简介：我们是社交公司推出了Snap Safe-一种新的Snapchat AR镜头，可帮助人们在冠状病毒爆发期间在公共场所保持安全的两米物理距离。Snap Safe镜头使用接近增强现实技术来准确显示人们在封锁期间外出时需要与其他公众站在多远的距离。 一周前，联合国发出了一项国际 “创意呼吁”，以帮助向世界人口传达六个关键信息-其中之一是身体距离在帮助防止新型冠状病毒肺炎传播方面的重要性。 但是，我们不仅仅是告诉人们如何行动，而是真正希望将身体距离的问题带入生活，并使人们能够实时地将其付诸实践。 因此，我们聚集了我们在伦敦的创意团队，集思广益，因此，今天我们推出了Snap Safe-一款新的Snapchat AR镜头，帮助人们在冠状病毒爆发期间在公共场合保持安全的两米物理距离。 Snap Safe镜头使用接近增强现实技术来准确显示人们在封锁期间外出时需要与其他公众站在多远的距离。 当过滤器在Snapchat中打开时，它最多可计数200厘米，以帮助在用户心中巩固安全距离。镜头的设计和支持品牌，基于大胆的，黑色的黄色主题的物理安全屏障和警告标志。如果人们离用户太近，则Snap Safe AR镜头会显示警告，提示: “退后。拯救生命。
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案例简介：We Are Social has launched Snap Safe - a new Snapchat AR Lens to help people keep a safe two-metre physical distance in public during the coronavirus outbreak. The Snap Safe Lens uses proximity augmented reality technology to show exactly how far away people need to stand from other members of the public when out and about during lockdown. A week ago, the United Nations put out an international ‘Call to Creatives’ to help communicate six key messages to the world’s population – one of which was the importance of physical distancing in helping to prevent the spread of COVID-19. But rather than just telling people how to act, we really wanted to bring the issue of physical distancing to life and enable people to put it into practice in real-time. So, we gathered our creative team in London and put our heads together and, as a result, today we're launching Snap Safe - a new Snapchat AR Lens to help people keep a safe two-metre physical distance in public during the coronavirus outbreak. The Snap Safe Lens uses proximity augmented reality technology to show exactly how far away people need to stand from other members of the public when out and about during lockdown. As the filter opens in Snapchat, it counts up to 200cm to help cement the safe distance in the user’s mind. The design of the Lens, and supporting branding, is based on the bold, black-on-yellow motif of physical safety barriers and warning signs. If people get too close to the user, the Snap Safe AR Lens displays a warning which states: ‘STAY BACK. SAVE LIVES’.
Snap Safe
案例简介：我们是社交公司推出了Snap Safe-一种新的Snapchat AR镜头，可帮助人们在冠状病毒爆发期间在公共场所保持安全的两米物理距离。Snap Safe镜头使用接近增强现实技术来准确显示人们在封锁期间外出时需要与其他公众站在多远的距离。 一周前，联合国发出了一项国际 “创意呼吁”，以帮助向世界人口传达六个关键信息-其中之一是身体距离在帮助防止新型冠状病毒肺炎传播方面的重要性。 但是，我们不仅仅是告诉人们如何行动，而是真正希望将身体距离的问题带入生活，并使人们能够实时地将其付诸实践。 因此，我们聚集了我们在伦敦的创意团队，集思广益，因此，今天我们推出了Snap Safe-一款新的Snapchat AR镜头，帮助人们在冠状病毒爆发期间在公共场合保持安全的两米物理距离。 Snap Safe镜头使用接近增强现实技术来准确显示人们在封锁期间外出时需要与其他公众站在多远的距离。 当过滤器在Snapchat中打开时，它最多可计数200厘米，以帮助在用户心中巩固安全距离。镜头的设计和支持品牌，基于大胆的，黑色的黄色主题的物理安全屏障和警告标志。如果人们离用户太近，则Snap Safe AR镜头会显示警告，提示: “退后。拯救生命。
Snap Safe
案例简介：We Are Social has launched Snap Safe - a new Snapchat AR Lens to help people keep a safe two-metre physical distance in public during the coronavirus outbreak. The Snap Safe Lens uses proximity augmented reality technology to show exactly how far away people need to stand from other members of the public when out and about during lockdown. A week ago, the United Nations put out an international ‘Call to Creatives’ to help communicate six key messages to the world’s population – one of which was the importance of physical distancing in helping to prevent the spread of COVID-19. But rather than just telling people how to act, we really wanted to bring the issue of physical distancing to life and enable people to put it into practice in real-time. So, we gathered our creative team in London and put our heads together and, as a result, today we're launching Snap Safe - a new Snapchat AR Lens to help people keep a safe two-metre physical distance in public during the coronavirus outbreak. The Snap Safe Lens uses proximity augmented reality technology to show exactly how far away people need to stand from other members of the public when out and about during lockdown. As the filter opens in Snapchat, it counts up to 200cm to help cement the safe distance in the user’s mind. The design of the Lens, and supporting branding, is based on the bold, black-on-yellow motif of physical safety barriers and warning signs. If people get too close to the user, the Snap Safe AR Lens displays a warning which states: ‘STAY BACK. SAVE LIVES’.
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Snap Safe
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基本信息
- 广告战役： #We Are SocialUnited Nations-网络-c972#
- 广告品牌： We Are SocialUnited Nations
- 发布日期： 2020
- 行业领域： 商务服务
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
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