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梦的肖像
案例简介：为了在早期 “头发为希望” 运动的成功和意识的基础上再接再厉，Leo Burnett Thailand 为 Chulabhorn Hosiptal 的 2015 筹款倡议创作了一幅梦想的运动肖像。该机构采访了四名自愿参加竞选的癌症患者，并提出了一个问题。“如果你的癌症治愈了，你会梦想什么样的生活？ “这些问题的答案以惊人的视觉效果呈现在生活中，这些癌症患者在化疗期间丢失的头发制成。他们丢失的头发被蒸馏成液体，然后被艺术家用作油漆来制作独特的艺术作品。梦想肖像的收藏然后在曼谷的一个著名的美术馆展出。出售这些艺术品所得的收益用于资助有需要的癌症患者的化疗。
梦的肖像
案例简介：To build on the success and awareness from the earlier Hair for Hope campaign, Leo Burnett Thailand created a campaign Portrait of Dreams for Chulabhorn Hosiptal’s 2015 fund raising initiative. The agency interviewed four cancer patients -who volunteered to participate in the campaign- with a question. “What kind of life would you dream about if your cancer was cured?” The answer to these questions were brought to life in stunning visuals, crafted out of the hair these cancer patients lost during chemotherapy sessions. Their lost hair was distilled into liquid, which was then used as paint by artists to produce unique art pieces. The collection of Dream Portraits are then displayed at a prominent art gallery in Bangkok. The proceeds earned from selling these art pieces were go towards financing chemotherapy treatments for cancer patients in need.
Portraits of Dreams
案例简介：为了在早期 “头发为希望” 运动的成功和意识的基础上再接再厉，Leo Burnett Thailand 为 Chulabhorn Hosiptal 的 2015 筹款倡议创作了一幅梦想的运动肖像。该机构采访了四名自愿参加竞选的癌症患者，并提出了一个问题。“如果你的癌症治愈了，你会梦想什么样的生活？ “这些问题的答案以惊人的视觉效果呈现在生活中，这些癌症患者在化疗期间丢失的头发制成。他们丢失的头发被蒸馏成液体，然后被艺术家用作油漆来制作独特的艺术作品。梦想肖像的收藏然后在曼谷的一个著名的美术馆展出。出售这些艺术品所得的收益用于资助有需要的癌症患者的化疗。
Portraits of Dreams
案例简介：To build on the success and awareness from the earlier Hair for Hope campaign, Leo Burnett Thailand created a campaign Portrait of Dreams for Chulabhorn Hosiptal’s 2015 fund raising initiative. The agency interviewed four cancer patients -who volunteered to participate in the campaign- with a question. “What kind of life would you dream about if your cancer was cured?” The answer to these questions were brought to life in stunning visuals, crafted out of the hair these cancer patients lost during chemotherapy sessions. Their lost hair was distilled into liquid, which was then used as paint by artists to produce unique art pieces. The collection of Dream Portraits are then displayed at a prominent art gallery in Bangkok. The proceeds earned from selling these art pieces were go towards financing chemotherapy treatments for cancer patients in need.
梦的肖像
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Portraits of Dreams
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基本信息
- 广告战役： #Portraits of Dreams -afc20#
- 广告品牌： Chulabhorn Hospital
- 发布日期： 2015-04-01
- 行业领域： 其他
- 媒体类别： 短视频
- 广告语言： 泰语
- 媒介平台： 网络
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