SMARTWiG, powered by The Star|海报/平面|广告营销案例【ADGuider广告指南】

智能假发，由明星供电

案例简介：ScriptInEnglish SMARTWiG Radio 提供了六个小时的评论、采访、品牌内容和优惠，因此没有完整的脚本，但是我们鼓励您查看提供的案例研究电影。实施明星 (领先的悉尼综合娱乐度假村) 通过创造一个全新的电台频道，只有通过假发才能听到。SMARTWiG Radio 是一个六小时的节目，以采访、评论、品牌内容和优惠为特色。12,000 的人穿着智能假发来到原籍国，急切地听了六个小时的本地品牌广播内容。在一个无线电消费正在下降的世界里，人们对无线电广告 SMARTWiG 的功效存在疑问，它通过重新想象媒体的交付和展示改变了游戏。这位明星因他们的创新而获得奖励，在原产地球迷中增加了 67% 的参观人数。(尼尔森) EntrySummary 原产地是澳大利亚体育日历上最大的赛事。因此，这是一个备受赞助的活动，许多品牌都在争夺注意力。Blatchys Blues 是一个有 10 年历史的支持者团体，他们以蓝色假发而闻名，尽管出席人数下降，由于缺乏新奇感，对该团体的兴趣一直在减弱。明星是一个综合娱乐胜地，作为赞助商，作为博彩平台和 24 小时体育酒吧的提供者，大量参与体育运动，这是悉尼观看体育运动的最佳场所。简要解释这位明星创造了一个新的、拥有的媒体频道，让他们能够深入和大规模地与有价值的观众交谈。这位明星赞助了布拉奇斯蓝调，他们每年都来到澳大利亚超级碗，戴着蓝色假发。我们更新了这个熟悉的图标，使它成为一个智能假发，让佩戴者可以访问一个新的媒体频道，智能假发电台，由明星拥有。它包括六个小时的评论、采访、品牌内容，并直接向 12,000 热心的粉丝提供服务。SMARTWiG 为观看游戏增加了另一个维度，同时与我们的客户进行了六小时的对话。

智能假发，由明星供电

案例简介：ScriptInEnglish SMARTWiG Radio featured six hours of commentary, interviews, branded content and offers so a full script is not available however we encourage you to view the case study film provided. Implementation The Star (leading Sydney integrated entertainment resort) innovated with SMARTWiG by creating a completely new radio channel that could only be heard through a wig. SMARTWiG Radio was a six hour show that featured interviews, commentary, branded content and offers. 12,000 people wore SMARTWiG to State of Origin and eagerly listened to what was a six hour piece of native branded radio content. In a world where radio consumption is going down and there are questions about the efficacy of radio advertising SMARTWiG changed the game by re-imagining the medium’s delivery and presentation. The Star were rewarded for their innovation with a 67% increase in visitation to the venue among State of Origin fans. (Nielsen) EntrySummary State of Origin is the largest event in the Australian sporting calendar. As a consequence it is a highly sponsored event with many brands competing for attention. The Blatchys Blues are a 10 year old supporter group that have become famous for their blue wigs though attendance was down and interest in the group has been waning due to a loss of novelty. The Star are an integrated entertainment resort that are heavily involved with sport as sponsors, as providers of betting platforms and their 24 hour sports bar that is the best place in Sydney to watch sport. BriefExplanation The Star created a new, owned media channel that allowed them to talk to a valuable audience in depth and at scale. The Star sponsor The Blatchys Blues, who come to State of Origin (Australia’s Super Bowl) each year and wear a blue wig. We updated this familiar icon by making it a SMARTWiG that gave the wearer access to a new media channel, SMARTWiG Radio, owned by The Star. It featured six hours of commentary, interviews, branded content and offers beamed directly to 12,000 eager fans. SMARTWiG added another dimension to watching the game while opening up a six hour dialogue with our customers.