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保持冒险
案例简介：路虎和Spark44创建了一系列社交帖子，提醒路虎司机 # stayinstay冒险。 沮丧的路虎司机仍然可以发挥他们的冒险精神，即使他们不得不呆在家里，他们的车辆坐在车道上。 帖子的其中一行是 “冒险”。把它拿到你能拿到的地方，甚至在室内。“ 广告是由创意人员在家里孤立地拍摄的。 广告素材引用: “我们想鼓励驾驶员及其家人拍摄自己喜欢的Land rover的自制作品，并保持冒险精神的活力。” 无论是通过杂货媒介，包括一些备受追捧的车轮卷，还是通过笔记本电脑屏幕上的在家工作图标，DIY工具或花园设备，新Defender的独特形状都特别容易表示。
保持冒险
案例简介：Land Rover and Spark44 have created a series of social posts to remind Land Rover drivers to #StayInStayAdventurous. Frustrated Land Rover drivers can still fulfil their adventurous spirits, even though they have to stay at home with their vehicles sitting on the driveway. One of the copy lines for the posts reads, “Adventure. Get it where you can, even indoors.” The ads were shot at home in isolation by the creatives. Creatives quote: ‘We wanted to encourage drivers and their families to photograph their own homemade creations of their favourite Land Rovers, and to keep their adventurous spirits alive.’ The distinctive shape of the new Defender was particularly easy to represent, whether through the medium of groceries, including some much sought-after loo rolls for wheels, or through working-from-home icons on the laptop screen, or DIY tools or garden equipment.
Stay Adventurous
案例简介：路虎和Spark44创建了一系列社交帖子，提醒路虎司机 # stayinstay冒险。 沮丧的路虎司机仍然可以发挥他们的冒险精神，即使他们不得不呆在家里，他们的车辆坐在车道上。 帖子的其中一行是 “冒险”。把它拿到你能拿到的地方，甚至在室内。“ 广告是由创意人员在家里孤立地拍摄的。 广告素材引用: “我们想鼓励驾驶员及其家人拍摄自己喜欢的Land rover的自制作品，并保持冒险精神的活力。” 无论是通过杂货媒介，包括一些备受追捧的车轮卷，还是通过笔记本电脑屏幕上的在家工作图标，DIY工具或花园设备，新Defender的独特形状都特别容易表示。
Stay Adventurous
案例简介：Land Rover and Spark44 have created a series of social posts to remind Land Rover drivers to #StayInStayAdventurous. Frustrated Land Rover drivers can still fulfil their adventurous spirits, even though they have to stay at home with their vehicles sitting on the driveway. One of the copy lines for the posts reads, “Adventure. Get it where you can, even indoors.” The ads were shot at home in isolation by the creatives. Creatives quote: ‘We wanted to encourage drivers and their families to photograph their own homemade creations of their favourite Land Rovers, and to keep their adventurous spirits alive.’ The distinctive shape of the new Defender was particularly easy to represent, whether through the medium of groceries, including some much sought-after loo rolls for wheels, or through working-from-home icons on the laptop screen, or DIY tools or garden equipment.
保持冒险
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Stay Adventurous
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