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保持冒险
案例简介：路虎和Spark44 已经创建了一系列社交帖子，提醒路虎司机 # stayinstayventurs。 沮丧的路虎司机仍然可以实现他们的冒险精神，即使他们不得不呆在家里，他们的车辆坐在车道上。 帖子的其中一行写着，“冒险。尽你所能，甚至在室内。" 广告被枪杀在家中隔离的创意. 创意引用: “我们想鼓励司机和他们的家人拍摄他们自己自制的他们最喜欢的路虎的作品，并保持他们的冒险精神。” 新后卫的独特形状特别容易表现，无论是通过食品杂货的媒介，包括一些备受追捧的车轮滚轴，或者通过笔记本电脑屏幕上的家庭工作图标，或者DIY工具或花园设备。
保持冒险
案例简介：Land Rover and Spark44 have created a series of social posts to remind Land Rover drivers to #StayInStayAdventurous. Frustrated Land Rover drivers can still fulfil their adventurous spirits, even though they have to stay at home with their vehicles sitting on the driveway. One of the copy lines for the posts reads, “Adventure. Get it where you can, even indoors.” The ads were shot at home in isolation by the creatives. Creatives quote: ‘We wanted to encourage drivers and their families to photograph their own homemade creations of their favourite Land Rovers, and to keep their adventurous spirits alive.’ The distinctive shape of the new Defender was particularly easy to represent, whether through the medium of groceries, including some much sought-after loo rolls for wheels, or through working-from-home icons on the laptop screen, or DIY tools or garden equipment.
Stay Adventurous
案例简介：路虎和Spark44 已经创建了一系列社交帖子，提醒路虎司机 # stayinstayventurs。 沮丧的路虎司机仍然可以实现他们的冒险精神，即使他们不得不呆在家里，他们的车辆坐在车道上。 帖子的其中一行写着，“冒险。尽你所能，甚至在室内。" 广告被枪杀在家中隔离的创意. 创意引用: “我们想鼓励司机和他们的家人拍摄他们自己自制的他们最喜欢的路虎的作品，并保持他们的冒险精神。” 新后卫的独特形状特别容易表现，无论是通过食品杂货的媒介，包括一些备受追捧的车轮滚轴，或者通过笔记本电脑屏幕上的家庭工作图标，或者DIY工具或花园设备。
Stay Adventurous
案例简介：Land Rover and Spark44 have created a series of social posts to remind Land Rover drivers to #StayInStayAdventurous. Frustrated Land Rover drivers can still fulfil their adventurous spirits, even though they have to stay at home with their vehicles sitting on the driveway. One of the copy lines for the posts reads, “Adventure. Get it where you can, even indoors.” The ads were shot at home in isolation by the creatives. Creatives quote: ‘We wanted to encourage drivers and their families to photograph their own homemade creations of their favourite Land Rovers, and to keep their adventurous spirits alive.’ The distinctive shape of the new Defender was particularly easy to represent, whether through the medium of groceries, including some much sought-after loo rolls for wheels, or through working-from-home icons on the laptop screen, or DIY tools or garden equipment.
保持冒险
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Stay Adventurous
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