In the past, RaceTrac’s summer advertising was primarily a promotional campaign around Sodapalooza. But once the cups started selling out, RaceTrac was left with little to talk about.This year, to promote its summer offerings, RaceTrac is launching a new campaign: It’s Always Summer in the South.Based on the insight that RaceTrac knows summer better than anyone—based on their southern roots—the campaign comes to life in cinema, social, OOH, and digital display. And the cornerstone of the campaign is a branded content mockumentary that chronicles.CreditsAgency: R/GA (Austin)Executive Creative Director: Jonathan WoytekCreative Director: Murray WyseManagement Supervisor: Megan MillsContent Producer: Damisi RosemondAccount Producer: Shannon FloodEditor: Tim JansenColorist: Shawn KingArt Director: Jacob CoutinoCopywriter: Amanda KefferProduction Company: PF100Director: Allan McLeodExecutive Producer: Barry SondersProducer: Malcolm WaxDirector of Photography: JR Kraus