After years as the NBA’s underdog, The Golden State Warriors are in the middle of a historical run. To ornament their ascent and recent achievements, the Warriors tapped R/GA for ‘It’s Our Time,’ a campaign set to galvanize ‘Dub Nation’ and engage them in voting Warrior players into the 2018 NBA All-Star Game.The campaign will run on local television, radio, out of home, social media and in-stadium digital and print displays. It will showcase the current success of Warriors basketball, encourage fans, to savor the moment, and urge them to vote.Fans can also turn to Facebook, Instagram, Twitter & Weibo, which will activate users at times throughout the day that coincide with players’ numbers and stats. Through clever hacking, fans will be targeted in voting cycles to maximize existing time-based behaviors and encourage new ones. To further spread the Warrior’s message, and their 'Strength In Numbers' R/GA collaborated hand-in-hand with the Warriors’ production and social departments, and engaged members of the community, like Warriors’ hypeman Franco Finn, and local influencers like Instagram artist @pablo.rochat, Oakland rapper Kamaiyah, and streetwear designer Oaklandish.The campaign theme also extends to a dedicated voting website featuring Player Clock artwork. These illustrations (rendered by renowned artist Hellovon) show the 360-degree skills of record setting All-Stars Stephen Curry, Kevin Durant, Klay Thompson, and Draymond Green superimposed as the hands of a clock.An exciting endeavor for R/GA San Francisco, this integrated social campaign is the first partnership between the office and the Warriors Organization.CreditsAgency: R/GA San FranciscoAdam Reeves – executive creative directorRuss Chao - creative director/writerKevin Koller - creative director / art directorArthur Petrillo – Art DirectorNaree Kae - designer Scott Steele - copywriter Kelsey Eaton - art director Executive production director Ellie hardyStrategist - Anjali MadisonVP client services - Andy McKinneyVisual effects - Felipe mahalemMusic: The ski teamDonny dykowskijosh peckPost production: No Bad DaysBrady BaltezoreEditor - Ivan ShoemakerVoice talent:KamaiyahFranco Finn