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第五第三银行: 孟加拉支票帐户
案例简介:
第五第三银行: 孟加拉支票帐户
案例简介:
Fifth Third Bank: Bengals checking account
案例简介:
Fifth Third Bank: Bengals checking account
案例简介:
第五第三银行: 孟加拉支票帐户
暂无简介
Fifth Third Bank: Bengals checking account
暂无简介
基本信息
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案例详情
Cincinnati Bengals fans can show their pride in a lot of ways: body paint, orange wigs, foam fingers and, now, a checking account. To get people to sign up and join the team, we created a campaign that showed the crazy pride Bengals fans feel. It included TV, print, online, out-of-home, radio and in-stadium pieces. Early results are a touchdown, with account openings exceeding expectation.
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