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案例简介：
案例简介：Write a short summary of what happens in the digital or ambient execution or campaign. For Popeyes 12-Hour Drive-Thru, we took a digital menu board normally found at Popeyes and installed it along a desolate stretch of Interstate 10 in the West Texas desert. This made for an arresting, impactful visual. The board really worked, allowing people to place orders through a talk box, just like at a regular drive-thru. Then fans drove 12 hours to the flagship Popeyes in New Orleans, Louisiana, while we marinated their chicken. Cultural/Context information for the jury Drive-thrus are an American fast-food staple, allowing guests to order and pick up food without getting out of their cars.
12-Hour Drive-Thru
案例简介：
12-Hour Drive-Thru
案例简介：Write a short summary of what happens in the digital or ambient execution or campaign. For Popeyes 12-Hour Drive-Thru, we took a digital menu board normally found at Popeyes and installed it along a desolate stretch of Interstate 10 in the West Texas desert. This made for an arresting, impactful visual. The board really worked, allowing people to place orders through a talk box, just like at a regular drive-thru. Then fans drove 12 hours to the flagship Popeyes in New Orleans, Louisiana, while we marinated their chicken. Cultural/Context information for the jury Drive-thrus are an American fast-food staple, allowing guests to order and pick up food without getting out of their cars.
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12-Hour Drive-Thru
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基本信息
- 广告战役： #Popeye's Louisiana Kitchen-影视-cfc2#
- 广告品牌： Popeye's Louisiana Kitchen
- 发布日期： 2000
- 行业领域： 生活服务
- 媒体类别： 微电影
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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