Breaking ballet|短视频|广告营销案例【ADGuider广告指南】

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打破芭蕾

案例简介：Joburg Ballet 需要吸引更年轻、更多样化的观众。但是大多数南非千禧一代认为芭蕾是过时的老式的。从社交媒体上最大的故事中获得灵感，进入 Breaking Ballet。这些短片被直接植入到激发他们的趋势对话中。这个过程从四到七天，确保了电影上映时故事仍然具有高度相关性。年轻人倾向于认为芭蕾无聊和过时。为了表明它可能是新鲜和相关的，短剧是基于社交媒体热门话题创作的，并作为在线电影发布。为约翰内斯堡芭蕾舞团制作的这些令人惊叹的芭蕾舞短片受到了社交媒体的启发和传播。目标是让芭蕾舞更适合年轻观众。每部芭蕾舞剧的灵感来自一个趋势主题，并在一周内完成。

打破芭蕾

案例简介：Joburg Ballet needed to appeal to a younger, more diverse audience. But most South African millennials see ballet as stale and old-fashioned. Enter Breaking Ballet, bite-size ballets inspired by the biggest stories on social media. These short films were seeded straight back into the trending conversations that inspired them. The process took from four to seven days, ensuring that the stories were still highly relevant when the films launched.Young people tend to think ballet is boring and out of date. To show that it could be fresh and relevant, short ballets were created based on social media trending topics and posted as online films. Ballet had been reconfigured for the digital age.These amazing short ballet films for the Johannesburg Ballet Company were inspired by and diffused through social media. The goal was to make ballet more relevant to a younger audience. Each ballet was inspired by a trending subject and created within a week.