All For That First Hello|短视频|广告营销案例【ADGuider广告指南】

本案例默认翻译为中文，点击可切换回原语言

已切换成原语言，点击可翻译成中文

所有的第一个你好

案例简介：听到你未出生的孩子的心跳是怀孕父母的一个重要里程碑。本质上，这是他们孩子的第一个 “你好”。然而，在中国，这是许多准妈妈独自经历的事情。期望父亲经常不被允许和他们的妻子一起在超声波室里，就像世界上其他国家一样，工作上的要求有时意味着父亲不能出席这些重要的时刻。这可以让妈妈有时孤独的旅程更加孤独。 “一切为了第一个你好” 旨在扭转潮汐。这场运动的中心电影汇集了三对现实生活中期待的夫妇，并给他们带来了终极礼物: 一种可穿戴设备，当它放在父亲的胸前时, 按照他们未出生的孩子的心脏节奏跳动。这种努力是解决人类挑战的工作的有力例子。在这种情况下, 通过让那些觉得自己被妻子所经历的事情所困扰的父亲，创造一种有形的产品，帮助他们感觉更接近妻子和孩子，并将怀孕重塑为他们想要的共同旅程要成为。《第一声你好》引起了中国观众的强烈共鸣，他们已经看了这部电影 1000万多次。

所有的第一个你好

案例简介：Hearing your unborn child’s heartbeat is a major pregnancy milestone for expectant parents. It is, in essence, the first “hello” from their baby. In China, however, this is something that many moms-to-be experience alone. Expecting fathers are often not allowed to join their wives in the ultrasound room and, as in other countries around the globe, demands at work sometimes mean dads can’t be present for these important moments. And that can make a mom’s sometimes lonely journey even lonelier. “All for The First Hello” was designed to turn the tides. The film at the center of the campaign brings together three real-life expecting couples and presents them with the ultimate gift: a wearable device that when placed against the father’s chest, pulsates to the rhythm of their unborn child’s heart. The effort is a powerful example of work that solves a human challenge. In this case, by taking fathers who felt removed from what their wives were experiencing and creating a tangible product that could help make them feel closer to their wife and child and reshape the pregnancy into the shared journey they intended it to be. “All for That First Hello” has struck a powerful chord with Chinese viewers who have viewed the film more than 10 million times.