805 Million Names|短视频|广告营销案例【ADGuider广告指南】

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8.05亿名字

案例简介：简要解释 2月14日，巴黎圣日耳曼在王子公园对阵卡昂。对大多数玩家来说，这场比赛只是另一天的工作。对伊布拉希莫维奇来说，这是他迄今为止最重要的比赛。在他的毛衣下面，他纹了 50 个新名字。他从未见过但仍想保持亲密的人的名字。今天遭受饥饿的 8.05亿人中的一些人的名字。尽管饥饿和营养不良是全球健康面临的最大风险，比艾滋病、疟疾和结核病的总和更大，但这些人很少登上头版。兹拉坦可能不知道如何结束世界饥饿,但他确实知道一件事 -- 如何制作世界上每份报纸的头版。我们与联合国世界粮食计划署一起举办了一个活动，将世界对兹拉坦的关注转向了最需要它的人。

8.05亿名字

案例简介：Brief Explanation On February 14, Paris Saint-Germain played against Caen at Parc Des Princes. For most players, this game was just another day on the job. For Zlatan Ibrahimovic this was his most important game to date.Underneath his sweater he had 50 new names tattooed. Names of people he’d never met, but still wanted to keep close. Names of some of the 805 million people suffering from hunger today.Even though hunger and malnutrition is the number one risk to health worldwide, a greater risk than AIDS, malaria and tuberculosis combined, these people rarely make the front page.Zlatan may not know how to end world hunger, but he does know one thing — how to make the front page of every newspaper in the world.Together with The United Nations World Food Programme, we created an event that turned the spotlight the world has on Zlatan, towards the people who need it most.