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史诗般的分裂
案例简介：创意执行: 这项测试以一种壮观的方式展示了沃尔沃动态转向，让-克洛德 · 范 · 达姆在两辆逆转沃尔沃卡车之间进行了他著名的拆分。 这部电影是一次性拍摄的，捕捉到了初升的阳光，必须在 15 分钟内完成 -- 从上午8:05 到 8:20 -这些视频在 YouTube 上有 10000万的浏览量，并被分享了近 800万次。 -Facebook 的粉丝从 16,000 增加到 330,000。 YouTube 用户从 3,500 增加到 90,000。 -对沃尔沃卡车在欧洲网站的独特访问从每月 175,000 次增加到 350,000 次。 -+ 全球媒体上关于视频的 20,000 报道。 -1.26亿欧元的媒体价值。 -根据一项调查，几乎一半看过视频的卡车买家说，他们现在更有可能选择沃尔沃作为下一次购买。 你如何让全世界的人谈论卡车？这是沃尔沃卡车在 12 个月内推出五款新车型时面临的挑战。他们想激发人们对他们所有新功能的兴奋，不仅是在顾客中，也是在卡车司机、朋友和家人等各种有影响力的人中。 我们创建了沃尔沃卡车现场测试，一系列视频测试卡车的新功能。与核心目标群体高度相关，但同时也足以吸引广泛的观众。 这些视频仅在沃尔沃卡车的 YouTube 频道播出。然后，他们在沃尔沃卡车的社交媒体渠道进行了跟踪，并结合了广泛的公关。
史诗般的分裂
案例简介：Creative Execution: This test demonstrates Volvo Dynamic Steering in a spectacular way by having Jean-Claude Van Damme carry out his famous split between two reversing Volvo Trucks. The film was shot in one take, catching the first rays of the rising sun and had to be completed within 15 minutes – from 8:05 a.m. to 8:20 a.m. – The videos have + 100 million views on YouTube and been shared nearly 8 million times. –Facebook followers increased from 16,000 to 330,000. –YouTube subscribers increased from 3,500 to 90,000. – Unique visits to Volvo Trucks' websites in Europe increased from 175,000 to 350,000 per month. – + 20,000 reports about the videos in the media worldwide. –126 million euros in earned media value. – According to a survey, almost half of the truck buyers who have seen the videos say that it is now more likely that they would choose Volvo as their next purchase. How do you get people all over the world to talk about trucks? That was the challenge when Volvo Trucks introduced five new models within 12 months. They wanted to stir up excitement for all their new features, not only among customers, but also among a wide range of influencers like truck drivers, friends and family. We created Volvo Trucks Live Tests, a series of videos testing new features of the trucks. Highly relevant for the core target group – but at the same time spectacular enough to attract a broad audience. The videos aired solely on Volvo Trucks’ YouTube channel. Then they were followed up in Volvo Trucks’ social media channels and combined with extensive PR.
THE EPIC SPLIT
案例简介：创意执行: 这项测试以一种壮观的方式展示了沃尔沃动态转向，让-克洛德 · 范 · 达姆在两辆逆转沃尔沃卡车之间进行了他著名的拆分。 这部电影是一次性拍摄的，捕捉到了初升的阳光，必须在 15 分钟内完成 -- 从上午8:05 到 8:20 -这些视频在 YouTube 上有 10000万的浏览量，并被分享了近 800万次。 -Facebook 的粉丝从 16,000 增加到 330,000。 YouTube 用户从 3,500 增加到 90,000。 -对沃尔沃卡车在欧洲网站的独特访问从每月 175,000 次增加到 350,000 次。 -+ 全球媒体上关于视频的 20,000 报道。 -1.26亿欧元的媒体价值。 -根据一项调查，几乎一半看过视频的卡车买家说，他们现在更有可能选择沃尔沃作为下一次购买。 你如何让全世界的人谈论卡车？这是沃尔沃卡车在 12 个月内推出五款新车型时面临的挑战。他们想激发人们对他们所有新功能的兴奋，不仅是在顾客中，也是在卡车司机、朋友和家人等各种有影响力的人中。 我们创建了沃尔沃卡车现场测试，一系列视频测试卡车的新功能。与核心目标群体高度相关，但同时也足以吸引广泛的观众。 这些视频仅在沃尔沃卡车的 YouTube 频道播出。然后，他们在沃尔沃卡车的社交媒体渠道进行了跟踪，并结合了广泛的公关。
THE EPIC SPLIT
案例简介：Creative Execution: This test demonstrates Volvo Dynamic Steering in a spectacular way by having Jean-Claude Van Damme carry out his famous split between two reversing Volvo Trucks. The film was shot in one take, catching the first rays of the rising sun and had to be completed within 15 minutes – from 8:05 a.m. to 8:20 a.m. – The videos have + 100 million views on YouTube and been shared nearly 8 million times. –Facebook followers increased from 16,000 to 330,000. –YouTube subscribers increased from 3,500 to 90,000. – Unique visits to Volvo Trucks' websites in Europe increased from 175,000 to 350,000 per month. – + 20,000 reports about the videos in the media worldwide. –126 million euros in earned media value. – According to a survey, almost half of the truck buyers who have seen the videos say that it is now more likely that they would choose Volvo as their next purchase. How do you get people all over the world to talk about trucks? That was the challenge when Volvo Trucks introduced five new models within 12 months. They wanted to stir up excitement for all their new features, not only among customers, but also among a wide range of influencers like truck drivers, friends and family. We created Volvo Trucks Live Tests, a series of videos testing new features of the trucks. Highly relevant for the core target group – but at the same time spectacular enough to attract a broad audience. The videos aired solely on Volvo Trucks’ YouTube channel. Then they were followed up in Volvo Trucks’ social media channels and combined with extensive PR.
史诗般的分裂
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THE EPIC SPLIT
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