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案例简介:Credits
Surfing Through The Odds
案例简介:
Surfing Through The Odds
案例简介:Credits
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Surfing Through The Odds
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基本信息
- 广告品牌: BetClic , Shutterstock , Soma Surf
- 发布日期: 2023-10
- 行业领域: 运动鞋服 , 公益慈善 , 商务服务 , 公共事业 , 金融/证券 , 穿着/装扮
- 媒体类别: 海报/平面 , 短视频 , 图文
- 广告语言: 英语
- 媒介平台: 网络
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Betclic and Shutterstock studios premiere a documentary on representation and gender equality and launch the first collection of images of black women surfing available in a global image bank. Defying all the odds. That's exactly what the documentary Surfing Through The Odds shows, which has just been made available on Betclic's YouTube and Shutterstock's specially created page as part of a project featuring SOMA Surf - an NGO based in São Tomé and Príncipe - which tells the story of young girls fighting for female empowerment through surfing. The representation of black women surfing was non-existent in image banks and SOMA Surf needed visibility to continue with the project. Betclic and Shutterstock Studios travelled to São Tomé to create the documentary Surfing Through The Odds and photograph these young African women, who are the first black female surfers to be featured in an images/videos collection. This collection is available on the Shutterstock website and the profits from the images/videos go directly to SOMA Surf for life. In this way, the project takes advantage of the best resources and the visibility of each partner to contribute to effective change in racial and gender inequality in the surfing community and to the empowerment of women in São Tomé.
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