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杯垫
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杯垫
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Coasters
案例简介：
Coasters
案例简介：
杯垫
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Coasters
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案例详情
Drinking & driving don't mix. SAB Miller India (the official distributors of Foster's beer in India), as a part of their Corporate Social Responsibility campaign, wanted to communicate the hazards of drinking and driving, in an entertaining and memorable manner, at all their key accounts (pubs), across all major metros in India. We created a set of coasters with pictures of cars printed on them and placed them at all major pubs that served Foster's beer. At first glance they appeared to be norm
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