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Bon & Viv刺入了苏打水: 看涨的音调
案例简介:
Bon & Viv刺入了苏打水: 看涨的音调
案例简介:
Bon & Viv Spiked Seltzer: The Pitch by Bullish
案例简介:
Bon & Viv Spiked Seltzer: The Pitch by Bullish
案例简介:
Bon & Viv刺入了苏打水: 看涨的音调
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Bon & Viv Spiked Seltzer: The Pitch by Bullish
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Two mermaids will make a splash at the Super Bowl when Bon & Viv Spiked Seltzer invites consumers to dive into its new take on the original hard seltzer. Anheuser-Busch, the parent company of Bon & Viv and an official sponsor of Super Bowl LIII, will air a 30-second spot for the brand.Bon & Viv Spiked Seltzer, derived from the French phrase ‘Bon Vivant’, will make its debut with an ad titled ‘The Pitch,’ created by the agency Bullish. The ad takes place in an underwater world where two mermaid entrepreneurs, Bonnie and Vivian, pitch their idea of Bon & Viv Spiked Seltzer, with zero grams of sugar and great taste, to potential investors – sharks.To make this underwater world come to life, Bon & Viv Spiked Seltzer worked with Dan Laustsen, the award-winning director of photography known for his work on The Shape of Water, John Wick: Chapter 2 and Crimson Peak. The ad will air during the first quarter of the game.CreditsPRODUCTION – Stink FilmsTraktor, DirectorJeff Baron, Managing DirectorMelinda Nugent, Executive ProducerKathy Rhodes, Producer Nick Fuller, Head of ProductionDan Laustsen, Director of PhotographyAndrew Reznik, PDLydia Paddon, Costume DesignerAGENCY -- BullishBen Barney, Creative DirectorPocket Fluet, Creative DirectorGerman Rivera, CopywriterJJ Kraft, Art DirectorGreg Tharp, Agency ProducerBrett Andersen, Account DirectorBrent Vartan, Managing PartnerMichael Duda, Managing PartnerBRANDMarcel Marcondes, CMOChelsea Phillips, VP of Beyond Beer BrandsSerena Shrivastava, Director of BON & VIV Spiked SeltzerMatthew Wolfen, Brand Manager
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