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“对于B” 季后赛席位
案例简介：学分
“对于B” 季后赛席位
案例简介：Credits
"For the B" Playoff Spot
案例简介：学分
"For the B" Playoff Spot
案例简介：Credits
“对于B” 季后赛席位
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"For the B" Playoff Spot
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案例详情
In Boston, we may wear our hearts on our sleeves, but our purpose, our reason, our PRIDE lives on our chests – making up the lines of the Bruins’ eight-spoked “B.” This year’s playoff spot from the Boston Bruins showcases the unifying thread connecting the past and the present. For 100 years, gold thread has stitched the B onto the jerseys of legends, alumni, fans, and the current Bruins team. The spoked B is more than just a letter, it’s a symbol of what ties together the team and the city. This spot delves into the meaning of the B, what it stands for, and what it means to be a Bruin. Visually we stay focused on the B rather than the names on the back of the jerseys. A center-cut treatment keeps the eye locked on the B as we look through playoff moments with a crescendo of sound. This year, we play for legends. For legacy. For city. For each other. For the B.
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任意搜索品牌关键词，脑洞创意策划1秒呈现
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一键搜索竞品往年广告，一眼掌握对手市场定位
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行业研究
热词查看洞悉爆点，抢占行业趋势红利
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