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案例简介:为了帮助打击社交媒体上传播的假新闻,澳大利亚美联社 (AAP) 需要教澳大利亚人如何发现错误信息。这个战略性地重新定位的内容活动以关于有翼蜘蛛、啤酒预防癌症和Covid疫苗的错误信息的真实模因为特色,为观众提供了三个简单的问题,AAP的专业事实检查员用来揭穿假新闻。该活动在联合国教科文组织世界媒体素养周期间发起,并得到Facebook的支持,在Facebook,Instagram,YouTube和Twitter上展开,并获得了包括《卫报》在内的在线新闻媒体的报道。由IPG,澳大利亚为Facebook创建的电影广告,类别内: 媒体.
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案例简介:To help combat fake news circulating in social media, the Australian Associated Press (AAP) needed to teach Aussies how to spot misinformation. Featuring real memes of misinformation about winged spiders, beer preventing cancer, and Covid vaccines, this strategically retargeted content campaign arms viewers with the three simple questions that AAP’s professional fact-checkers use to debunk fake news. Launched during UNESCO’s World Media Literacy Week, and supported by Facebook, the campaign rolled out across Facebook, Instagram, YouTube and Twitter, receiving coverage from online news outlets including The Guardian. Film advertisement created by IPG, Australia for Facebook, within the category: Media.
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案例简介:为了帮助打击社交媒体上传播的假新闻,澳大利亚美联社 (AAP) 需要教澳大利亚人如何发现错误信息。这个战略性地重新定位的内容活动以关于有翼蜘蛛、啤酒预防癌症和Covid疫苗的错误信息的真实模因为特色,为观众提供了三个简单的问题,AAP的专业事实检查员用来揭穿假新闻。该活动在联合国教科文组织世界媒体素养周期间发起,并得到Facebook的支持,在Facebook,Instagram,YouTube和Twitter上展开,并获得了包括《卫报》在内的在线新闻媒体的报道。由IPG,澳大利亚为Facebook创建的电影广告,类别内: 媒体.
Check the Facts
案例简介:To help combat fake news circulating in social media, the Australian Associated Press (AAP) needed to teach Aussies how to spot misinformation. Featuring real memes of misinformation about winged spiders, beer preventing cancer, and Covid vaccines, this strategically retargeted content campaign arms viewers with the three simple questions that AAP’s professional fact-checkers use to debunk fake news. Launched during UNESCO’s World Media Literacy Week, and supported by Facebook, the campaign rolled out across Facebook, Instagram, YouTube and Twitter, receiving coverage from online news outlets including The Guardian. Film advertisement created by IPG, Australia for Facebook, within the category: Media.
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基本信息
- 广告品牌: Facebook , Australian Associated Press
- 发布日期: 2021-10
- 行业领域: 互联网服务 , 社交媒体
- 媒体类别: 微电影 , 短视频
- 广告语言: 英语
- 媒介平台: 网络
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