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银行工作
案例简介：结果和有效性: 收到在线转账后，每一家企业都被称为 b.I.A.。 经过进一步沟通，两家公司承诺为 b.I.A.提供资金。 在活动结束时，转移的每一美元都被退回到 b.I.A.的账户 活动总成本，不包括代理时间，为 0 美元。 70% 的公司表示有兴趣在下一个财政年度与 b.I.A.合作。这些关系正在继续对话。 投资回报率: 我们认为相当不错。 创意执行: 该团队意识到，这个数字渠道是一个值得细读的渠道，因为它能够瞄准关键决策者 (首席财务官)，并以一种完全出乎意料的、潜在的非常强大的方式为对话打开大门。 利用他们公开的银行详细信息，我们在网上进行了一系列 1 美元的存款，存入了我们知道有意愿捐赠的新西兰顶级企业的账户。 在公司的银行声明中，这些存款与 CFO 联系在一起，形成了一个信息，展示了他们在 b.I.a.手中的小额变化的力量 由于这种 “信息” 无法与任何发票相平衡，因此不可能忽略公司资产负债表上的 “调节错误”，这必须得到解决。最简单的方法就是把钱还回去。唯一的方法是打电话给 b.I.A. 对话开始了。 见解、战略和想法: 对新西兰慈善机构来说，获得企业赞助是一项艰巨的挑战。每年有 20,000 多个同样值得的组织竞争同样的资源，甚至确保会议几乎是不可能的。 我们的客户，武器兄弟我。 a) -一个青年指导组织-挑战我们找到一种新的、具有成本效益的方式，开始与潜在的公司赞助商进行对话，并将学士学位列入赞助入围名单的首位。 直到现在，传统的渠道 -- 冷打电话和和其他人一起申请 -- 都不起作用。 所以，我们选择直接针对企业决策者。 如何？通过资产负债表。我们知道，就像任何企业一样，大公司必须精确平衡他们的账面。误差幅度实际上为零。我们意识到我们可以利用这个开放的、以前未开发的媒体渠道。
银行工作
案例简介：Results and Effectiveness: Every single business targeted called B.I.A. after receiving the online transfers. Two companies committed to funding B.I.A. after further communication. At the close of the campaign, every single dollar transferred was returned to the account of B.I.A. Total campaign cost, excluding agency time, $0. 70% of the companies have expressed interest in partnering with B.I.A. next financial year. These relationships are in continuing dialogue. ROI: Pretty good we think. Creative Execution: The team realised this digital channel was one worth perusing for its ability to target a key decision maker (the CFO) and open the door for conversation in a completely unexpected, potentially very powerful way. Using their publicly available bank details, we made a series of $1 deposits online, into the accounts of top NZ corporate businesses we knew were pre-disposed to giving. On the company bank-statement, these deposits linked up to form a message to the CFO, demonstrating the power of their small change in the hands of B.I.A. Since this “message” couldn’t be balanced against any invoice, it became an impossible to ignore “reconciling error” on the company balance sheet, which had to be resolved. The easiest way to do this was simply to return the money. The only way to do that was to call B.I.A. on the number provided. The conversations began. Insights, Strategy and the Idea: For NZ charities, securing corporate sponsorship is a daunting challenge. With over 20,000 equally deserving organisations competing for the same resource each year, even securing a meeting can be all but impossible. Our client, Brothers In Arms (B.I.A.) – a youth mentoring organization – challenged us with finding a new, cost effective way of starting a conversation with potential corporate sponsors and getting B.I.A. to the top of the sponsorship shortlist. Until now, the traditional channels – cold-calling and filing applications along with everyone else – wasn’t working. So, we chose to target the corporate decision makers direct. How? Through the balance sheet. We knew that just like any business, large corporations have to make their books balance precisely. Margin for error is effectively zero. We realised we could use this open, previously untapped media channel to our advantage.
BANK JOB
案例简介：结果和有效性: 收到在线转账后，每一家企业都被称为 b.I.A.。 经过进一步沟通，两家公司承诺为 b.I.A.提供资金。 在活动结束时，转移的每一美元都被退回到 b.I.A.的账户 活动总成本，不包括代理时间，为 0 美元。 70% 的公司表示有兴趣在下一个财政年度与 b.I.A.合作。这些关系正在继续对话。 投资回报率: 我们认为相当不错。 创意执行: 该团队意识到，这个数字渠道是一个值得细读的渠道，因为它能够瞄准关键决策者 (首席财务官)，并以一种完全出乎意料的、潜在的非常强大的方式为对话打开大门。 利用他们公开的银行详细信息，我们在网上进行了一系列 1 美元的存款，存入了我们知道有意愿捐赠的新西兰顶级企业的账户。 在公司的银行声明中，这些存款与 CFO 联系在一起，形成了一个信息，展示了他们在 b.I.a.手中的小额变化的力量 由于这种 “信息” 无法与任何发票相平衡，因此不可能忽略公司资产负债表上的 “调节错误”，这必须得到解决。最简单的方法就是把钱还回去。唯一的方法是打电话给 b.I.A. 对话开始了。 见解、战略和想法: 对新西兰慈善机构来说，获得企业赞助是一项艰巨的挑战。每年有 20,000 多个同样值得的组织竞争同样的资源，甚至确保会议几乎是不可能的。 我们的客户，武器兄弟我。 a) -一个青年指导组织-挑战我们找到一种新的、具有成本效益的方式，开始与潜在的公司赞助商进行对话，并将学士学位列入赞助入围名单的首位。 直到现在，传统的渠道 -- 冷打电话和和其他人一起申请 -- 都不起作用。 所以，我们选择直接针对企业决策者。 如何？通过资产负债表。我们知道，就像任何企业一样，大公司必须精确平衡他们的账面。误差幅度实际上为零。我们意识到我们可以利用这个开放的、以前未开发的媒体渠道。
BANK JOB
案例简介：Results and Effectiveness: Every single business targeted called B.I.A. after receiving the online transfers. Two companies committed to funding B.I.A. after further communication. At the close of the campaign, every single dollar transferred was returned to the account of B.I.A. Total campaign cost, excluding agency time, $0. 70% of the companies have expressed interest in partnering with B.I.A. next financial year. These relationships are in continuing dialogue. ROI: Pretty good we think. Creative Execution: The team realised this digital channel was one worth perusing for its ability to target a key decision maker (the CFO) and open the door for conversation in a completely unexpected, potentially very powerful way. Using their publicly available bank details, we made a series of $1 deposits online, into the accounts of top NZ corporate businesses we knew were pre-disposed to giving. On the company bank-statement, these deposits linked up to form a message to the CFO, demonstrating the power of their small change in the hands of B.I.A. Since this “message” couldn’t be balanced against any invoice, it became an impossible to ignore “reconciling error” on the company balance sheet, which had to be resolved. The easiest way to do this was simply to return the money. The only way to do that was to call B.I.A. on the number provided. The conversations began. Insights, Strategy and the Idea: For NZ charities, securing corporate sponsorship is a daunting challenge. With over 20,000 equally deserving organisations competing for the same resource each year, even securing a meeting can be all but impossible. Our client, Brothers In Arms (B.I.A.) – a youth mentoring organization – challenged us with finding a new, cost effective way of starting a conversation with potential corporate sponsors and getting B.I.A. to the top of the sponsorship shortlist. Until now, the traditional channels – cold-calling and filing applications along with everyone else – wasn’t working. So, we chose to target the corporate decision makers direct. How? Through the balance sheet. We knew that just like any business, large corporations have to make their books balance precisely. Margin for error is effectively zero. We realised we could use this open, previously untapped media channel to our advantage.
银行工作
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BANK JOB
暂无简介
基本信息
- 广告战役： #Brothers In Arms-网络-8774#
- 广告品牌： Brothers In Arms
- 发布日期： 2000
- 行业领域： 律师事务所 , 商务服务 , 金融/证券
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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