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凯特的有机市场有机,公平贸易和本地生产的产品: 凯特的降临日历
案例简介:
凯特的有机市场有机,公平贸易和本地生产的产品: 凯特的降临日历
案例简介:
Kate's Organic Market Organic, Fairtrade and locally produced products: Kate's Advent Calendar
案例简介:
Kate's Organic Market Organic, Fairtrade and locally produced products: Kate's Advent Calendar
案例简介:
凯特的有机市场有机,公平贸易和本地生产的产品: 凯特的降临日历
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Kate's Organic Market Organic, Fairtrade and locally produced products: Kate's Advent Calendar
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案例详情
Each Christmas all major grocery stores and supermarkets launch their Christmas campaigns. However, not everyone has the budget to launch a massive marketing campaign. Kate's Organic Market in Stockholm, Sweden is a small independent store with limited resources. Therefore we needed a cost-effective, but above all inspiring idea when we did their Christmas campaign. Kate's Advent calendar was created entirely in Instagram. Each day in December, counting down to Christmas Eve, we uploaded a new ”door” that featured a product and an offer. To stay true to the Instagram experience we recorded all 24 films using a smartphone. When all 24 doors added up, it turned out also that what started as individual numbered doors with an disjointed pattern, together formed a large Christmas message from Kate's. You could also see that the three last doors revealed a secret. A free membership card if you came into the store.
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