ShopTalk Takes Interior-Design House, Studio Duggan, On a Magical Mystery Tour|海报/平面|广告营销案例【ADGuider广告指南】

ShopTalk采取室内-设计屋，工作室达根，在一个神奇的神秘之旅

案例简介：国际知名室内设计房屋工作室Duggan推出专属家居用品品牌Trove，伦敦经纪公司ShopTalk以整体品牌标识。Trove-一系列在网上和该品牌西伦敦旗舰精品店提供定制、复古和精心采购的珍品的家具系列，由Studio Duggan创建，作为其美学的真正表达。Duggan工作室接近ShopTalk，因为它希望Trove存在于一个美丽的世界中，这将充分反映自己独特的设计抱负和专业知识，使人们能够放心地选择精心策划的，永恒的作品。为了实现这一目标，ShopTalk为Trove编织了一个完整的品牌故事，创造了一个分层和有趣的空间，将物理和数字结合在一起，让客户在一个神秘世界的旅程中欢庆品牌。ShopTalk创始人兼导演保罗 · 费里 (Paul Ferry) 说: “当达根工作室接近我们时，团队表达了对雄伟的动物和异国情调的版画的热爱。我们带着这种创造性的 “感觉”，把它变成了一个遥远的土地 -- 特洛夫的神秘世界。“我们想传达一种排他性的感觉，以吸引挑剔的人。著名的达根工作室正在为人们寻找和发现的设计 “宝藏” 打开了它的设计，所以传达一种兴奋和探索的感觉是很重要的。但这项工作也必须在商业意义上无缝运行。“《不计可数的财富》ShopTalk与插画家塔蒂亚娜 · 德 · 尼科莱一起创作了一系列美丽的插图，以标志着人们与特洛夫的互动和旅程，包括一只代表永恒和永恒的豹，一只保护特洛夫世界钥匙的蛇，热气球运送珍贵货物，眼睛传递诚实和透明。这个王国的关键是 “SD”，代表了达根工作室达根的专业知识，也兼作棕榈树，唤起了一种遥远的奢华感。华丽的插图和符号，加上定制的serif字体，被设计成适用于所有品牌接触点，从instore和在线路标，直到盒子，丝带，袋子和标签。丰富而优雅的氛围也让特洛夫与更无处不在的体恤同胞不同。工作室Duggan导演蒂芙尼 · 达根 (Tiffany Duggan) 说: “我们很高兴能被推荐到ShopTalk参加我们的新企业Trove，这让我们很高兴。我们在他们身上发现了一个真正的合作伙伴，他花时间来理解我们的愿景，并将其转化为有形的品牌。保罗和詹姆斯学识渊博，积极主动，热情，有创造力，最重要的是，处理起来非常可爱。我们对他们为我们创造的特洛夫世界感到高兴 -- 它已经超越了每个人的期望。“关于ShopTalk在英国一些领先的创意机构工作了十多年后，联合创始人兼董事保罗 · 费里 (Paul Ferry) 和联合创始人兼创意总监詹姆斯 · 伍德 (James Wood)，决定在2017年成立自己的工作室，以改善人与物的关系为使命。詹姆斯和保罗认为，创造性思维应该与最终输出一样适用于工作过程和客户关系。这使得ShopTalk可以在内部或外部担任业务合作伙伴、顾问和供应商。不会比客户实际需要的更多也不会少。他们迅速为包括德勤、roomgo、Arm、Tick Tock Tea和早餐俱乐部在内的客户积累了一系列多样而富有创意的获奖作品。在Twitter、Instagram和LinkedIn上在线找到它们。

ShopTalk采取室内-设计屋，工作室达根，在一个神奇的神秘之旅

案例简介：Internationally renowned interior-design house Studio Duggan launches exclusive homeware brand Trove, with holistic brand identity by London agency ShopTalk. Trove – a furniture range with bespoke, vintage and carefully sourced treasures available online and at the brand’s West London flagship boutique – has been created by Studio Duggan as a true expression of its aesthetic. Studio Duggan approached ShopTalk because it wanted Trove to exist in a beautiful world that would fully reflect its own unique design aspirations and expertise, empowering people to choose carefully curated, timeless pieces with confidence. To achieve this, ShopTalk has woven together an entire brand story for Trove, creating a layered and intriguing space that incorporates the physical and digital, taking customers on a journey through a mystical world that celebrates the brand at every twist and turn. Animal attraction Paul Ferry, Founder and Director, ShopTalk, says: “When Studio Duggan approached us, the team expressed a love for majestic animals and exotic prints. We took that creative ‘feeling’ and turned it into a faraway land – the mystical world of Trove. “We wanted to convey a sense of exclusivity to appeal to discerning people. The renowned Studio Duggan is opening up its ‘treasure trove’ of designs for people to seek out and discover, so it was important to convey a sense of excitement and exploration. But the work had to function seamlessly in a commercial sense, too.” Untold riches ShopTalk worked alongside illustrator Tatiana De Nicolay to create a beautiful series of illustrations to signpost people’s interaction and journey with Trove, including a leopard to represent permanence and timelessness, a serpent to protect the key to the world of Trove, a hot-air balloon to transport precious cargo, and eyes to convey honesty and transparency. The key to the kingdom incorporates ‘SD’ to represent access to Studio Duggan’s expertise, and also doubles as a palm tree, evoking a sense of far-flung luxury. The ornate illustrations and symbols, alongside a bespoke serif font, have been devised to work across all brand touchpoints, from instore and online signposting, right through to the boxes, ribbons, bags and tags. The rich and elegant ambiance sets Trove apart from its more ubiquitous pared-back peers, too. Tiffany Duggan, Director, Studio Duggan, says: “We’re thrilled that we were lucky enough to be recommended to ShopTalk for our new venture, Trove. We found in them a true partner who took the time to understand our vision and translate it into a tangible brand. Paul and James are knowledgeable, proactive, enthusiastic, creative and, above all, just so lovely to deal with. We couldn’t be happier with the world of Trove that they have created for us – it has surpassed every expectation.” About ShopTalk After more than ten years working at some of the UK’s leading creative agencies, Paul Ferry, Co-founder and Director, and James Wood, Co-founder and Creative Director, decided to set up their own studio in 2017 with the mission of improving the relationship between people and things. James and Paul believe that creative thinking should apply as much to the working process and client relationships as the final output. This allows ShopTalk to work as business partner, consultant and supplier, in-house or out of house. No more and no less than clients actually need. They have quickly amassed a varied and creative body of award-winning work for clients including Deloitte, roomgo, Arm, Tick Tock Tea and The Breakfast Club. Find them online, on Twitter, Instagram and LinkedIn.